De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
GSI’s CSP Students Gain First-Hand Experience at Sri Lanka’s Rakwana Gem Deposits
The Gemological Science International (GSI) Colored Stone Professional (CSP) Diploma programme recently took its students on an immersive journey to Sri Lanka’s renowned Rakwana Gem Deposit, offering first-hand exposure to gemstone mining, processing, and trading.
De Beers and GJEPC Launch INDRA to Revolutionize India’s Jewellery Market
India’s jewellery industry is on the brink of a transformative era, driven by economic expansion, rising consumer demand, and a shift towards organized retail
Gemfields has unveiled a compelling new book, "No Stone Unturned: The Hunt for African Gems"
Authored by Richa Goyal Sikri, this collection of 24 adventure stories takes readers on a thrilling journey through six decades of the coloured gemstone trade in Africa
Surat SEZ Sees Sharp Decline in Gems and Jewellery Exports Amid Global Tensions and Regulatory Crackdown
The export of gems and jewellery from Surat’s Special Economic Zone (SEZ) at Sachin experienced a significant drop in the past financial year, plummeting by half in value compared to 2022-23
IIJS Signature 2024 Expands To Dual Venues For The First Time
The event will take place at the Jio World Convention Centre from January 4th to 7th, 2024, and concurrently at the Bombay Exhibition Centre in Mumbai from January 5th to 8th, 2024
GJEPC Secures Grant For Micro & Small Exhibitors At IIJS Signature 2024
GJEPC has enrolled the IIJS Signature 2024 Exhibition in the Ministry of MSME's "Procurement and Marketing Support" scheme, offering financial aid to micro and small enterprises for domestic and international trade fair participation
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