As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Mavitrra has launched a new wedding jewellery collection inspired by spiritual symbolism, reflecting traditional Indian bridal aesthetics while reinforcing the brand’s focus on culturally rooted design narratives.

Jos Alukkas launches Shubha Mangalyam, a bridal jewellery collection blending South Indian temple artistry with contemporary finesse, unveiled by brand ambassador Keerthy Suresh, celebrating heritage, craftsmanship, and wedding tradition.

As the wedding season begins, ORRA Fine Jewellery introduces Aekta, a versatile diamond collection crafted to elevate bridal and festive styling with contemporary flair, refined craftsmanship, and meaningful design rooted in tradition.

As the country prepares to celebrate Chhath Puja — a festival that honours the Sun God and the life-giving forces of nature — Kalyan Jewellers unveils a radiant festive collection that captures the spirit of devotion, purity, and prosperity.

The Timex India Beach Fashion Week (IBFW) Season 11 in Goa was turned into a magical world as Treasures by Tiara, the innovative brand by Tiara Dhody, raised a new standard for 'couture meets jewels'

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.

Senco Gold & Diamonds has unveiled its latest campaign and collection — “Elements of Nature” — featuring brand ambassador Kiara Advani.

Zoya, the luxury jewellery brand from the House of Tata, has unveiled its new collection Whispers from the Valley, inspired by the breathtaking landscapes and changing seasons of Kashmir.

Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

Kalyan Jewellers has introduced a new Art Nouveau-inspired collection that reimagines the elegance of early 20th-century European design through the lens of Indian craftsmanship. Featuring flowing gold forms, floral motifs, and sculptural details, the line celebrates jewellery as wearable art, blending heritage with modern sophistication.

Irasva has unveiled Rüh, its latest bridal collection inspired by the sacred Pichwai art of Rajasthan, reimagining bridal jewellery as hand-painted heirloom pieces for the modern bride and her circle. Designed as a soulful fusion of heritage and innovation, the collection embodies purity, growth, and timeless elegance through symbolic motifs and meticulous craftsmanship.