In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Bollywood actors Aamir Khan and Ranbir Kapoor have invested in luxury jewellery brand QWEEN, which is preparing to enter the Indian market with its first experiential stores in early 2026.

Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days

Internationally renowned diamond merchant and luxury entrepreneur Golubhai Badalia, celebrated for his expertise in diamond grading, sourcing, and design, is stepping into a new arena — investment and entertainment

The landmark policy aims to attract Rs.1 lakh crore in investments and generate over 5 lakh new jobs, positioning Maharashtra as a global hub for jewellery manufacturing, exports, and design.

Lucira Jewelry, a design-first fine jewellery brand founded by industry veterans Rupesh and Vandana Jain, has raised $5.5 million in seed funding, marking the largest-ever seed round for a jewellery startup in India.

India’s apparel and jewellery exporters are preparing for a potential decline in U.S. orders following the imposition of a 25% tariff on Indian imports by the United States, which takes effect today.

PN Gadgil Jewellers Ltd is gearing up for a significant financial boost, with its board approving plans to raise up to 1,000 crore through various equity instruments

The omnichannel jewellery brand sees a 30% jump in valuation through secondary transactions led by 360 One and Centrum Wealth, setting the stage for a high-profile IPO. Early investor RB Investments will exit with a 10–12x return.

Dr. Renisha Chainani, Head of Research at Augmont, has welcomed the Reserve Bank of India’s consecutive repo rate cuts, highlighting their potential to ease financial burdens, stimulate economic growth, and bolster confidence in gold as a trusted investment amid changing market dynamics

In celebration of Akshaya Tritiya, a festival marked by prosperity and new beginnings, lab-grown diamond brand Craftier has unveiled its Special Solitaire Collection

Silver is poised to outperform gold in the coming months, with analysts citing a widening gold-to-silver ratio and strengthening industrial demand as key drivers. Investment experts are increasingly recommending silver for higher returns, particularly as India's silver ETF market gains traction

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

As Akshaya Tritiya approaches—a festival traditionally associated with prosperity, wealth, and new beginnings—jewellery houses across India are preparing for a surge in gold purchases. Among them, PP Jewellers by Pawan Gupta has unveiled a new gold collection aimed at marking the occasion with designs that blend tradition and contemporary appeal