India Gold Metaverse carves a distinct niche in the festive bullion market with the launch of RamMudra – Devya Sona. Crafted from 100 per cent recycled domestic gold and backed by blockchain certainty, the brand offers retailers and buyers a compelling faith story that completes the sacred Dhanteras and Diwali puja traditions.

Tribe Amrapali is extending its Ramayana association through two retail collections, seeking to connect younger consumers with traditional Indian jewellery, discovers Preeti Kulkarni.

The festive offer, available from October 26 to November 6, includes assured gifts, a lucky draw offering 100% cashback vouchers to 10 customers and price protection.

The laboratory-grown diamond jewellery brand’s festive campaign focuses on self-expression and encourages consumers to buy jewellery beyond traditional occasions.

Tribe Amrapali, the official jewellery partner for Nitesh Tiwari’s Ramayana, has created more than 4,500 jewellery pieces for the film, drawing on ancient Indian ornamentation and traditional craftsmanship to distinguish Ayodhya, Mithila and Lanka.

Raj Diamonds partners with couturier Gaurav Gupta for a Diwali 2026 campaign featuring Bipasha Basu, Karan Singh Grover, Diipa Büller Khosla and other personalities, highlighting jewellery, family and togetherness.

The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

A World Gold Council and Boston Consulting Group report projects digital gold to reach USD 160–170 billion by 2031, provided the industry addresses barriers related to trust, access, utility and cost.

With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

GJEPC commenced construction of India Jewellery Park Mumbai at Mahape, Navi Mumbai, on October 25, 2026. The 21.3-acre project, with an estimated investment potential of Rs. 50,000 crore and capacity to generate around one lakh direct and indirect jobs, aims to consolidate jewellery manufacturing, skilled labour and allied services in an integrated industrial hub.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

KISNA Diamond and Gold Jewellery has launched its #GiftHappiness campaign featuring Shahid Kapoor and Mira Kapoor across five major cities, with a focus on festive gifting and retail engagement.