The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

Laboratory-grown jewellery brand Inarra Atelier has opened its first flagship store in Salt Lake, Kolkata, marking its offline retail debut as it expands beyond its digital-first business model.

Sitapura Gems and Jewellery Industry Association inaugurated its new Jugal Kishore Gupta Tower in Jaipur on July 29, bringing together leaders from GJEPC, NGJCI and GJC to strengthen industry collaboration.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

With the U.S. Section 301 tariff regime taking effect on July 24, 2026, GJEPC says Indian gem and jewellery exports continue to face a 10% additional tariff despite policy compliance.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

Akoirah by Augmont has introduced a Friendship Day gifting edit featuring recycled gold and laboratory-grown diamond jewellery, available across its Mumbai and Pune stores from July 2026.

International Gemological Institute (IGI) reported 23% revenue growth and 31% profit growth for the quarter ended June 2026, supported by growth across loose stones, jewellery and coloured gemstone certification.

The International Institute of Gemology will hold its 32nd Convocation on August 11, 2026 in Mumbai, recognizing 150 graduates and highlighting AI’s role in future gems and jewellery education.

India’s gem and jewellery exports increased 26.51% year-on-year to $2.21 billion in June 2026, driven by stronger global demand, lower gold prices and growth across key product categories.

GIVA has launched a silver Pet Collection alongside its Raksha Bandhan campaign featuring brand ambassador Kriti Sanon, highlighting gifting for pet owners across its digital and retail channels in India.