P. N. Gadgil & Sons has introduced silver Ganpati idols, puja essentials and traditional Maharashtrian gold jewellery as part of its Ganeshotsav campaign under ‘Dagina Maharashtra-cha’.

The 10-episode Instagram-first microdrama series uses stories of friendship, ambition, relationships and social expectations to build a new narrative around jewellery and self-expression.

Vummidi Bangaru Jewellers’ month-long bangle festival brings together gold, silver, diamond and platinum designs, with customisation and occasion-led collections.

The new service targets lightweight, daily-wear and gifting-led jewellery, with four-hour delivery currently available across Mumbai and Navi Mumbai.

Manish Malhotra Fine Jewellery has launched The M Collection exclusively on Tata CLiQ Luxury, expanding its online fine jewellery presence with 18-karat gold and natural diamonds for everyday wear nationwide.

Abu Jani Sandeep Khosla launched its first jewellery collection in September 2026, with Dimple Kapadia as muse and collections inspired by Indian embroidery, motifs and symbolism across multiple ranges.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

Harit Zaveri Jewellers has introduced Gul, a bridal jewellery collection inspired by the mogra flower, combining floral and botanical motifs with traditional Indian ornamentation.

Malabar Gold & Diamonds has launched Nayraa, a natural gemstone jewellery collection, as part of its Gemstone Jewellery Festival across four southern states.

Senco Gold & Diamonds launched Ti22 by Aham in Mumbai on August 22, featuring titanium, gold and diamond jewellery and naming actor Harshvardhan Rane as campaign face.

Kumar Jewels has launched The Maharani Edit, a bridal Polki collection drawing on royal Indian jewellery traditions, with chokers, necklaces and statement pieces for wedding occasions

Mirari Jewels has introduced its Sacred Symbols Collection for Raksha Bandhan 2026, featuring 14K gold unisex signet rings and convertible Rakhis designed for everyday wear.

Aura Bling Jewels has launched its Saubhagya mangalsutra collection in Nashik, featuring 25 lightweight designs with interchangeable pendants, Italian-design chains and 18K gold plating.

The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.