IJ Power List 2026 honours the leaders redefining Indian jewellery retail through governance, innovation, cultural stewardship, and disciplined growth—celebrating visionaries shaping the industry’s future with clarity, credibility, and conviction.

Bhima Jewellery opened a new showroom in Sector 18, Noida on February 8, 2026, marking its continued pan-India retail expansion as the company enters its centenary phase.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

Senco Gold & Diamonds opened its first Ambikapur store on January 27, expanding to four outlets in Chhattisgarh, to increase retail reach across Surguja and surrounding regional jewellery markets.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

GJEPC announced “Quantum Couture” as the theme for Artisan Jewellery Design Awards 2026 on 22 January in Mumbai, outlining three design categories and opening entries for industry and student participants nationwide.

De Beers Group introduced its ‘Heera Hai Aapke Liye’ program at IIJS Bharat Signature to strengthen natural diamond demand in India by enabling retailers through the INDRA alliance and expanding structured access nationwide.

PNG Jewellers appointed Ranbir Kapoor as brand ambassador in January 2026 in Pune to support national expansion by increasing visibility and reinforcing brand trust through endorsements and brand-led initiatives across markets.

Senco Gold & Diamonds received IAGES accreditation across over 100 stores pan India on January 21, 2026, aligning operations with the association’s Code of Conduct to strengthen accountability and consumer confidence.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Golubhai Badalia Diamond has been appointed Luxury Partner for Bridal Asia Spring Summer 2026, continuing its collaboration across the Mumbai and Delhi editions to showcase its bridal jewellery collections.

Khurana Jewellery House has highlighted its Shades of She jewellery collection at the start of the New Year, positioning it as a design-led offering focused on women’s self-expression and contemporary style.