Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

The Kothari Group has entered India’s retail jewellery segment with the launch of laboratory-grown diamond brand Keemti Jewels and its first flagship store in Mumbai, supported by an omnichannel strategy.

Canada-based visual artist Reena Ahluwalia frames the “Century Question”: How does a diamond’s legacy survive the hand that currently holds it?

Hazoorilal Legacy has introduced Facets, a new high jewellery collection featuring gemstones, diamonds and polki, inspired by gemstone faceting and designed around craftsmanship, light and contemporary jewellery design.

Solai, founded by Nishka Ranka and backed by the 147-year Ranka jewellery legacy, introduces lower-gram-weight gold jewellery targeting growing demand for everyday fine jewellery across multiple consumer segments.

Indian celebrities and royals showcased heirloom diamonds, Polki, kundan and Jaipur craftsmanship at Met Gala 2026, reflecting growing international recognition for India’s jewellery heritage and artisanal design traditions.

Vummidi Bangaru Jewellers has opened a 14,000 sq. ft. flagship showroom in Chennai’s Anna Salai, introducing a multi-format retail concept while outlining expansion plans across India and the United States.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Kalyan Jewellers launched a Poila Boishakh digital campaign in Kolkata on April 14, 2025, featuring Ritabhari Chakraborty to highlight Bengali cultural heritage, craftsmanship and jewellery’s generational significance.

DGSL has introduced a structured insurance appraisal service in India, integrating gemological analysis with global valuation standards, while Atul Jain joins NAJA to align practices with international appraisal frameworks.

P. N. Gadgil & Sons opened a new showroom in Pune on April 7, 2026 and introduced its 9KT gifting collection across 34 stores to expand everyday jewellery offerings.

Dhirsons Jewellers, part of Dhiraj Dhir Group, New Delhi, launches ‘Sone Ka Rishta’ campaign for Akshaya Tritiya to position gold as a generational asset beyond transactional purchases.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.