As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

PP Jewellers by Pawan Gupta has introduced a new lightweight diamond jewellery collection, expanding its contemporary offering with versatile designs across key product categories for everyday and occasion-led retail demand.

IIJS Bharat Signature 2026 sees selective demand, cautious capital deployment, and a clear move towards lightweight, lower-ticket jewellery, says Arpit Kala.

Pret jewellery is turning out to be a major focus area during IIJS Bharat Signature 2026; exhibitors say it offers several advantages to retailers – it is design-led, the stock moves faster, and the working-capital exposure is low, finds out Khursheed Mistry.

While multipurpose jewellery is seeing rising interest, exhibitors at IIJS Bharat Signature 2026 say that it might be a bit too early to call it a trend, finds out Khursheed Mistry.

Harit Zaveri Jewellers introduced its 14kt Polki Edit in December 2025, expanding its polki jewellery offerings with lightweight designs positioned for weddings, parties and occasion-led demand across retail markets.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

Despite soaring gold rates, PC Jeweller delivered a robust second-quarter performance, posting higher profits and stronger revenues as consumers continued to purchase lighter-carat jewellery and gold coins across India.

Gold prices in India surged past Rs. 1 lakh per 10 grams this week, raising concerns among jewellers just ahead of the crucial Raksha Bandhan and Diwali season

In a major consumer protection move, the Indian government has extended its hallmarking mandate to cover 9-karat gold jewellery, effective July 2025. Previously, hallmarking requirements only applied to gold pieces of 14K, 18K, and 22K standard.

The government has officially approved hallmarking for 9-karat gold jewellery, expanding the existing range of certified gold purities in an effort to make the yellow metal more accessible to cost-sensitive buyers.

Verma Jewellers has introduced a new collection titled Ravika, a line of lightweight jewellery aimed at meeting the evolving preferences of contemporary consumers. Rooted in the Sanskrit word Ravi — meaning sun — the collection draws on themes of light, warmth, and understated brilliance

CaratLane, a subsidiary of Titan Company, is charting an aggressive expansion plan for the current financial year, driven by strong consumer interest in lower-carat, lightweight jewellery among young Indian shoppers