India's thriving online jewellery market has witnessed a surge in popularity as consumers increasingly turn to the internet for their precious jewellery needs.

Diamonds On Call is a B2B e-commerce platform where diamond buyers can source, order, and get their diamonds delivered to them in a few clicks. With a simple pay-for-value model, you only pay when you see the value in their service. Founder Harshil Shah says he wanted to build a platform for sourcing diamonds that is trustworthy with quick delivery solutions in real-time.