BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

Senco Gold & Diamonds launched a Mother’s Day campaign on May 1, 2026, highlighting evolving maternal relationships through digital storytelling featuring influencers and consumers across multiple generations.

Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.

Harit Zaveri Jewellers introduced its 14kt Polki Edit in December 2025, expanding its polki jewellery offerings with lightweight designs positioned for weddings, parties and occasion-led demand across retail markets.

Harit Zaveri Jewellers launches Jamanvar, a 22ct gold bridal collection inspired by a cherished Gujarati pre-wedding tradition, offering heritage-inspired, lightweight designs starting from 20 grams for modern wedding shoppers.

Harit Zaveri Jewellers launches Lagan, a versatile bridal jewellery collection inspired by India’s cultural heritage, celebrating the bride and her loved ones with timeless gold craftsmanship, heirloom appeal, and contemporary wedding elegance.

This wedding season, Harit Zaveri Jewellers unveils Lagan, a captivating bridal collection that celebrates love, family, and the timeless traditions woven into every Indian wedding. Inspired by royal textiles, intricate embroidery, and architectural grandeur, Lagan brings together artistry, heritage, and modern elegance — offering versatile gold and Polki jewels designed for the bride and every woman who shares in her joyous journey.

Luxury diamond jewellery brand Irasva has introduced its latest bridal capsule collection, Rüh, a line that blends heritage artistry with contemporary design for the new-age bride and her circle.

Harit Zaveri Jewellers has unveiled Rangat, a bridal jewellery collection inspired by the vibrant hues, emotions, and traditions of the Great Indian Wedding. Designed to be more than just adornment, Rangat is positioned as a tribute to the love, memories, and cultural richness that define wedding celebrations.

Leading omnichannel jewellery brand CaratLane has unveiled its latest Mother’s Day campaign, Born of Her, introducing a heartfelt collection of diamond and gold pendants that celebrate the quiet strength, love, and heroism of mothers

The campaign marks a bold shift in focus towards natural diamond jewellery, reflecting the rising consumer demand for diamonds as an alternative to the traditionally dominant gold market.

By Sumit Dassani, Partner at Dassani Brothers | Indian Jeweller

This charming and minimalist collection captures the essence of maternal grace, with each piece celebrating the timeless beauty and enduring love inherent in motherhood

This Mother's Day, express your deepest appreciation for the unconditional love and support of mothers everywhere with Dillano Jewels