The Natural Diamond Council has unveiled a new global consumer-focused strategy to strengthen demand for natural diamonds through category marketing, industry collaboration and consumer engagement, amid changing market dynamics.

QWEEN has partnered with Perfect Corp. to introduce AI- and AR-powered virtual jewellery try-on in India, enabling customers to view jewellery digitally across desktop and mobile before purchase.

Kalyan Jewellers has launched Akshaya Thanga Maligai (ATM), its first regional jewellery brand, in Tamil Nadu, with the inaugural showroom opening in Chennai on August 21, 2026.

Glow by Kirtilals has launched The Frill Collection of natural diamond jewellery, now available across stores in South India and online, alongside introductory offers on making charges, diamonds and gold exchange.

PNGS Reva Diamond Jewellery reported Q1 FY27 revenue of Rs 117.97 crore and PAT of Rs 27.21 crore on July 30, driven by retail expansion, natural diamond demand and post-IPO growth initiatives.

Dassani Brothers will unveil its GATSBY and RAAGINI collections on August 5 at IIJS Premiere 2026 in Mumbai, presenting Polki and Jadau jewellery featuring its signature open-setting technique.

Malabar Gold & Diamonds has appointed MS Dhoni as its brand ambassador in July 2026, supporting its Responsible Jeweller initiative through a global campaign across 450-plus retail stores and media platforms.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

With the U.S. Section 301 tariff regime taking effect on July 24, 2026, GJEPC says Indian gem and jewellery exports continue to face a 10% additional tariff despite policy compliance.

International Gemological Institute (IGI) reported 23% revenue growth and 31% profit growth for the quarter ended June 2026, supported by growth across loose stones, jewellery and coloured gemstone certification.

Zen Diamond India has presented its Tören Collection featuring natural diamonds with sapphires, rubies and emeralds in yellow and rose gold, highlighting five jewellery designs for the monsoon season.

Saggar Mehra Couture has partnered with jewellery designer Nipun Khanna to launch Vanraaj, a menswear and fine jewellery collection inspired by modern royalty, combining couture craftsmanship with jewellery design.

Kalyan Jewellers has appointed actor Sara Ali Khan as its brand ambassador in India, joining Amitabh Bachchan and Katrina Kaif to strengthen its outreach to younger consumers across markets.

Ananya Jewels has expanded beyond Bengaluru with the opening of its first Hyderabad boutique in Kavuri Hills on July 14, strengthening its retail presence and offering personalized diamond jewellery services.