Divine Solitaires launches diamond coin collection for Akshaya Tritiya
Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.
Senco Gold & Diamonds opens Nagpur store in Laxminagar
Senco Gold & Diamonds opened its Laxminagar store in Nagpur on April 11, 2026, marking its 10th outlet in Maharashtra, with actor Bhumi Satish Pednekkar attending the launch event.
Ethera introduces Akshaya Tritiya collection focused on everyday wear
BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.
Divine Solitaires Partners Gahana Gems & Jewels for Solitaire Expansion in Three Cities
Divine Solitaires and Gahana Gems & Jewels announced a partnership on April 8, 2026, to expand natural diamond solitaire sales across Gwalior, Guna and Jhansi, targeting over 40% market share.
Gemfields Reports G-Factor Data for Zambia and Mozambique Operations
Gemfields disclosed updated G-Factor metrics on April 9, 2026, for Kagem and Montepuez operations, outlining government revenue contributions amid production disruptions, taxation changes, and market conditions across key gemstone assets.
Everyday Diamond Wear Gains Ground in India, Says De Beers
De Beers Group highlights growing adoption of natural diamonds as daily wear in India on World Diamond Day, driven by self-purchase trends and increasing demand across Tier 2 and Tier 3 markets.
Aisshpra Gems & Jewels opens 15th showroom in Gonda
Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.
Reva Diamonds by PNGS announces Akshaya Tritiya offer on diamond jewellery making charges
Reva Diamonds by PNGS introduces up to 100% discount on making charges across Maharashtra from April 4–19, 2026, aiming to drive diamond purchases during Akshaya Tritiya amid evolving consumer demand trends.
Beau: Jewels Hosts World Diamond Day Event in Mumbai
Beau: Jewels marked World Diamond Day on April 8, 2026, in Mumbai with an immersive event featuring diamond education, styling sessions and interactive activities to promote transparency and informed purchasing.
Natural Diamond Council launches World Diamond Day globally on April 8
Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.
GSI conducts jewellery sales training workshop in Indore
Gemological Science International conducted a Jewellery Excellence Workshop in Indore, training senior retail teams across Madhya Pradesh to improve product knowledge, customer engagement, and handling of laboratory-grown diamond queries.
Tanishq launches ‘Hues’ natural gemstone collection, expands category focus
Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.
De Beers Group partners with Suryakumar Yadav for brand association
De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.
Forevermark Diamond Jewellery Opens Store in Patna
Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.
De Beers Expands ‘Love, From Dad’ Campaign with INDRA Retail Network Growth
De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.
