IGM crafts RamMudra - Kuberdev ka Sona to celebrate ‘Divine Blessed Gold’ in festivities
India Gold Metaverse carves a distinct niche in the festive bullion market with the launch of RamMudra – Devya Sona. Crafted from 100 per cent recycled domestic gold and backed by blockchain certainty, the brand offers retailers and buyers a compelling faith story that completes the sacred Dhanteras and Diwali puja traditions.
De Beers Reaches 6 Million Indian Households Through Samsung Ads Campaign
The connected-TV campaign generated 50 million impressions and recorded a 14% increase in message association by positioning natural diamonds around relationship-led occasions beyond traditional milestones.
Divine Solitaires Announces Dhanteras Offers on Diamond Coins
The festive offer, available from October 26 to November 6, includes assured gifts, a lucky draw offering 100% cashback vouchers to 10 customers and price protection.
Reva Diamonds Opens Sixth Exclusive Showroom in Pune
The natural diamond jewellery brand from P. N. Gadgil & Sons inaugurated its sixth exclusive showroom in Bavdhan, Pune, on October 30, offering up to 100% off on making charges.
Making Gold Less ‘Boring’: World Gold Council Turns to Technology to Engage Young Consumers
The World Gold Council’s immersive experience combines gold’s history, investment performance and virtual jewellery trials to engage Gen Z, encourage lifestyle-led purchases and create new opportunities for jewellery retailers. Preeti Kulkarni finds out how the initiative aims to reshape the way younger consumers perceive gold jewellery.
Senco Gold & Diamonds Launches Dhanteras Shagun Offer
The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.
QWEEN Opens First Experiential Jewellery Store in Noida
Backed by Rosy Blue and Kashikey, QWEEN has opened a 4,500 sq. ft. store in Noida featuring persona-led shopping, natural gemstones and diamonds, and technology-enabled jewellery discovery.
Self-Purchase and Digital Discovery Expand Jewellery Demand Beyond Metros
Changing buying habits, digital discovery and growing demand from smaller cities are reshaping India’s jewellery market, creating new opportunities for retailers across everyday wear and natural diamond jewellery.
PNGS Reva Diamond Jewellery Reports 35% Festive Sales Growth, Expands to 39 Stores
PNGS Reva Diamond Jewellery Limited reported sales of Rs 38.53 crore during Navratri and Dussehra FY2026–27, while opening a company-operated store in Jaipur to expand beyond Western India.
Forevermark Bets on New Markets and Younger Buyers to Drive Growth
As Forevermark accelerates its India expansion, Shweta Harit, Global Senior Vice President, De Beers Group, and CEO, Forevermark, discusses the changing dynamics of natural diamond demand, the growing influence of younger consumers, emerging retail opportunities, and the strategies driving the category’s next phase of growth in a conversation with Suneeta Kaul.
Reva Names Sharvari Wagh as First Brand Ambassador
PNGS Reva Diamond Jewellery has appointed actor Sharvari Wagh as its first brand ambassador as the natural diamond jewellery brand expands its retail network and digital presence across India.
De Beers Names Jaipur’s Sawai Padmanabh Singh Natural Diamond Advocate; Forevermark Unveils Festive Campaign
De Beers appointed Sawai Padmanabh Singh of Jaipur as its natural diamond advocate in India, while Forevermark Diamond Jewellery unveiled Princess Gauravi Kumari as the face of its festive campaign.
CaratLane Marks 18 Years with Anniversary Film Featuring Yami Gautam Dhar
CaratLane celebrated its 18th anniversary with a film featuring brand ambassador Yami Gautam Dhar, alongside product upgrades, new designs and initiatives to expand its international business.
P N Gadgil & Sons Appoints Sonali Bendre as Brand Ambassador
The jewellery retailer launched a flagship campaign featuring actor Sonali Bendre, highlighting its mangalsutra and traditional jewellery collections and positioning jewellery as an heirloom.
Reva Diamonds Reports 46% Q2 Revenue Growth, Expands Retail Network to 38 Outlets
The natural diamond jewellery retailer recorded 75.75% revenue growth in H1 FY27 and added company-operated stores in Pune and Nashik.
