Palmonas’s Rs 373-crore funding story reveals how targeting the underserved middle market, building a strong brand, and executing omnichannel growth can redefine success for modern jewellers in India.

De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.

Forevermark Diamond Jewellery opened a new store in Patna on April 6, 2026, with Neetu Chandra inaugurating the outlet to strengthen regional presence and meet rising demand.

De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

International Gemological Institute partners with Gujarat Titans for the 2026 Indian T20 League season, aiming to expand consumer awareness on diamond certification through sports visibility and broader audience engagement.

Piyush Goyal launched Malabar Gold & Diamonds’ Rs 200 crore CSR plan in New Delhi on March 25, 2026, covering education, healthcare, hunger relief, housing and environmental programmes across India.

Against the backdrop of global uncertainty, IIJS Bharat Tritaya 2026 reflects an industry that is balancing caution with business momentum, observes Khursheed Mistry.

Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.

Divine Solitaires strengthens its partnership with Anopchand Tilokchand Jewellers in Raipur, announced March 18, 2026, to expand solitaire sales by leveraging regional retail strength and rising consumer demand.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.

HRD Antwerp convened 330 industry leaders, policymakers and retailers at the Indo-Belgian Diamond Forum in New Delhi, highlighting trade cooperation, transparency and the strategic partnership between India and Belgium.

Divine Solitaires reports strategic shifts in FY26 driven by high gold prices, evolving consumer behaviour, and rising interest in certified natural diamond solitaires, targeting category expansion and stronger retailer partnerships across India.

De Beers Group has partnered with Indian cricketer Abhishek Sharma, announced in Bengaluru on March 10, 2026, to promote natural diamonds in India by linking the category with personal achievement and identity.

Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.