De Beers Group announced an association with cricketer Suryakumar Yadav on April 6, 2026, positioning natural diamonds alongside themes of resilience, time, and individuality to strengthen consumer connect in India.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

GemGenève will present eight emerging designers at its 10th edition from May 7–10, 2026 in Geneva, highlighting new talent through the Designers’ Village alongside global industry participation.

Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

GJEPC will host the fourth edition of IIJS Bharat - Tritiya and IGJME Bharat - Tritiya from March 21-23, 2026 in Bengaluru, bringing 1,100+ exhibitors and retailers ahead of Akshaya Tritiya.

Jaipur Jewellery Show announces December 21–25, 2026 schedule at JECC, Jaipur, introducing an invite-only preview day to strengthen trade engagement, streamline buyer-seller interactions, and align with global exhibition formats.

Addressing the media, GJC announced the dates of the ninth edition of the India Gem and Jewellery Show, and also took the opportunity to unveil its new logo and identity.

Antwerp World Diamond Centre held a public awareness initiative on March 10, 2026 at Antwerpen-Centraal station, highlighting risks of misrepresentation in diamond jewellery sales and calling for clearer disclosure standards.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.

CaratLane presented eight natural diamond jewellery looks at New York Fashion Week on February 16, 2026 in Chelsea Piers, marking its first international runway showcase and expanding global market presence.