Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Silver jewellery is having a moment at IIJS Bharat Signature 2026 – exhibitors are displaying it prominently, and retailers are buying it in significant quantities, reports Khursheed Mistry.

Dhirsons Jewellers launched a 9 Karat diamond jewellery collection in New Delhi on December 22, 2025, addressing price-sensitive demand as rising gold costs influence consumer buying patterns in fine jewellery.

Mumbai-based jewellery label Oropel has unveiled Sajra, a contemporary collection that reinterprets timeless diamond jewellery through the lens of colour, faith and individuality

Mumbai-based luxury label RASA Jewels is rewriting the rules of heirloom jewellery with its Spring/Summer 2025 collection, which reimagines age-old Indian techniques—such as Polki, Navratan, Meenakari, Panchchikan, and Temple jewellery—through the elegant medium of silver

Jewellery shops in Patna witnessed a significant surge in activity as Raksha Bandhan approached, driven by a notable increase in demand for gold and silver rakhis

With this new collection ‘Forged by Fire’, the brand dedicates gold plated silver and plique-a-jour enamelled jewellery to women who have had it the hard way

A jewellery collection is more than just a simple assortment of pieces; it embodies a meticulous process of research and thoughtful curation, Priyanka Talreja Garegrat finds out

Balancing tradition and empowerment, the twin Ranka sisters challenge gender norms in the industry, redefining conventions, while seamlessly integrating into the business, finds Priyanka Talreja Garegrat

Despite being a traditional heritage jewellery collection, the pieces are lightweight, with rings beginning at 7-8 grams and neckpieces varying from 20-30 grams

Vaibhav Jewellers launched its Initial Public Offering (IPO) with a price range of ?204 to ?215 per Equity Share

The IPO, valued at Rs 405 crore, garnered subscriptions 73 times higher than the shares on offer. With significant oversubscription in the institutional investor and retail categories, Senco Gold's IPO has generated substantial market interest.

Senco Gold Limited has established a price range of Rs 301-317 per share for its Rs 405 crore initial public offering (IPO), which will be available for subscription from July 4 to July 6.

Senco Gold and Diamonds announced its association with the highly anticipated film "Satya Prem ki Katha," starring Kartik Aryan and Kiara Advani.