Aamir Khan commissions two bespoke rings for Gauri Spratt from QWEEN in Bangalore ahead of its May 2026 launch, while also joining the brand as a strategic investor.

De Beers and Sotheby’s unveiled a 28.88-carat Type IIa diamond from Jwaneng, set for Hong Kong auction, underscoring rarity, provenance and sustained demand for high-value natural diamonds in Asia.

Kalyan Jewellers released a Gudi Padwa digital campaign on March 18, 2026, featuring Pooja Sawant, highlighting evolving family relationships and positioning jewellery gifting within contemporary festive narratives across Maharashtra markets.

The Government of India has expanded mandatory gold hallmarking to seven additional districts under the sixth phase of implementation, increasing nationwide coverage to 380 districts effective March 2, 2026.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Bhima Jewellery opened a new showroom in Sector 18, Noida on February 8, 2026, marking its continued pan-India retail expansion as the company enters its centenary phase.

Kalyan Jewellers relaunched its redesigned flagship showroom in South Extension, New Delhi, on January 17, 2026, to update its retail format, expand collections, and strengthen customer-facing infrastructure in a key market.

iAMORY has launched an Android and iOS app to strengthen its direct-to-consumer jewellery business in India, addressing discovery, trust and pricing transparency as digital channels reshape jewellery retail.

Kanakratna Exim Private Limited has expanded its product portfolio with the launch of a dedicated 14KT precious gold jewellery category, targeting demand for lightweight, durable and cost-efficient gold jewellery.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

India’s gold industry body IAGES launches the #PehlaCheckIAGES campaign on December 4 in Mumbai, urging consumers to verify jewellers’ IAGES accreditation to promote ethical practices, transparency and sector-wide compliance.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.