The Consumer Shift: Why the Old Jewellery Selling Formula No Longer Works
Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.
Kalyan Jewellers Marks Bhaidooj 2025 with a Touching Digital Film Celebrating Sibling Bonds
The campaign captures love beyond sight, reminding audiences that true beauty is felt from the heart
Kalyan Jewellers Celebrates Poila Boishakh with Traditional Gold Designs, Festive Offers, and a Heartfelt Film Featuring Ritabhari Chakraborty
Embracing the rich cultural tapestry of Bengal, Kalyan Jewellers has unveiled a festive celebration for Poila Boishakh, blending timeless jewellery, meaningful storytelling, and special offers to mark the Bengali New Year
No Extension On 6-digit HUID - Gold Hallmarking mandatory From April 1
The government’s standard-setting body Bureau of Indian Standards has said that it will not extend April 1 deadline for making six-digit alphanumeric HUID mandatory for gold hallmarked jewellery.
Mandatory hallmarking: Jewellers to go on strike on Aug 23
According to GJC, jewellers will go on a token strike on August 23 against ‘arbitrary implementation’ of hallmarking
One Hell of a Year
The Year That Was
Hallmarking of gold could significantly alter market dynamics
The BIS has formulated standards for gold jewellery of three grades — 14, 18 and 22 carat
Commerce Ministry approves mandatory gold hallmarking: Ram Vilas Paswan
As per global trade rules of WTO, a member country has to notify a quality control order with the Geneva-based multilateral body and the process takes about two months time
Consumer affairs minister says BIS hallmarking should be made mandatory before Diwali
The Bureau of Indian Standards (BIS), under the consumer affairs ministry, is the administrative authority of hallmarking
Govt to soon make hallmarking of gold sold in India mandatory
India has over 220 BIS-recognised assaying and hallmarking centres; and maximum of them are located in Tamil Nadu, followed by Kerala.
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