Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Kalyan Jewellers opened a new showroom with Candere on February 20, 2026 at Sapna Sangeeta Road, Indore, inaugurated by Ajay Devgn, to expand retail presence and serve evolving consumer demand.

Prêt by Couture India opened at Grand Hyatt Mumbai with a clear focus on lightweight design, operational discipline, and calibrated growth, reflecting an industry that aligns creativity with commercial precision in evolving retail markets.

Despite a sharp contraction in shipments to the United States, India’s gems and jewellery exports show resilience, supported by strong growth in the UAE, Hong Kong and emerging global markets.

Limelight Lab Grown Diamonds accelerates retail and supply-chain growth with capital infusion and vertical integration to capitalize on booming Indian LGD demand.

New luxury brand Daimanté launches in India with AI-generated design workflows and sustainable lab-grown diamonds, offering hallmark-assured collections and digital-first retail strategy, redefining premium product offerings for modern jewellery retailers.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

Sawansukha Indian Institute of Jewellery organized a student-led sustainable design competition, challenging participants to create jewellery from scrap materials to promote circular thinking and responsible craftsmanship within design education.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

IGI acquired American Gemological Laboratories on January 31, 2026, in New York and Mumbai to expand coloured gemstone certification, linking US and India markets through a combined global platform.

HRD Antwerp opened a new certification laboratory in Hyderabad on January 31, 2026, to expand regional access to diamond and jewellery grading services for manufacturers and retailers in South India.