The rulebook of leading the customer to the right product
While customers do their due diligence before shopping for jewellery, sometimes, they need to be nudged in the right direction by retailers. Suneeta Kaul finds out how retailers ensure their customers buy what will suit them best
The 13 Commandments to Slay it on Social Media-Digital Marketing in the time of Covid 19
Today, social media is a boon, and is probably going to help you in keeping your business afloat. You may think that there is no rulebook for engaging with your clients on social media at this point, but there definitely is. Here’s a foolproof cheat sheet to acing it on social media. From creating a voice to how to handpick your influencers, we’ve got you covered says Vijetha Rangabashyam
The Ultimate Bridal Personality Guide-Decoding the Psyche of a Bride
From celeb lovers, practical-minimalists to the quality-conscious who sees deep value in craftsmanship and someone who wants to look completely traditional head to toe, here’s our dictionary on bridal personality types and the kind of jewellery they would ideally wear says Vijetha Rangabashyam
The Rulebook of Closing Every Kind of Customer
The Big Customer Study
10 Brilliant Insights For 2019
Reatil Rulebook
Baselworld 2017 – A Cornucopia of Colours
Baselworld 2017 witnessed plenty of gold and an outburst of colourful gemstones apart from the usual fare of diamonds. As usual, designs exhibited a sense of eccentricity, breaking free from the realm of tradition, though most of them were practical in terms of form and wearability. Here is a roundup of jewellery that really caught our attention this year. By Vijetha Rangabashyam.
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