Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

The objective of Gemological Science International (GSI) is not just to issue reports, but to help the trade build credibility with its customers through transparent and consistent certification, and ensure that certification, testing and education remain aligned with how the jewellery business is actually conducted on the ground, says Ramit Kapur, Managing Director, GSI, in a conversation with Dhwani Rathod.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

In a move that underscores its commitment to growth and excellence, Kalajee Jewellers has inaugurated a new corporate office in Jaipur, finds out Priyanka Talreja Garegrat

Positive first impressions can lead to trust, loyalty, and advocacy, while negative ones can deter consumers and harm brand reputation. Jewellery retailers place a great deal of emphasis on creating memorable and favorable initial encounters to build lasting relationships with their clients, discovers Suneeta Kaul

What does it take to be a good floor manager? Suneeta Kaul talks to a cross-section of jewellery retailers in an attempt to glean what kind of attributes they look for when hiring the perfect floor manager

The sales team is, arguably, the most important component of a retail jewellery company. Suneeta Kaul delves into what goes into hiring the perfect salesperson, and what retailers are doing to spot that elusive ‘wow’ factor in candidates

Jaipur-based Geeta Shyam Jewellers and its legacy of coloured stone and diamond studded polki, jadau and kundan jewellery is a class of its own – reminding one of the bygone era when kings and queens were bedecked with fine jewellery. Founder Praveen Agarwal shares some insights

Getting new clients for any business has always been challenging. The last year has aggravated this challenge considerably owing to the fact that physical G & J shows had to be cancelled and converted into virtual ones. Jewellery manufacturers share the practices they adopt to get new clients with Sugandha R

On the 106th Birth Anniversary of PNG Jewellers' patriarch Late Shri Daji Kaka Gadgil, PNG Jewellers has launched the ‘My PNG at My Home’
 

How a Hyderabad based heritage jewellery brand is embracing technology

A lot has been at stake for traditional jewellers since the pandemic. Brands that were very conventional in the way they sold jewellery are slowly realizing the importance of having an online shopping portal to sell some of their jewellery. They are finding new ways to attract customers and Pratiksha Prashant, Kishandas & Co, Hyderabad shares what they do

Leading Jewellery retailers of Gorakhpur known for pioneering trends in their market host diamond training for the sales team. 

Romil Jewelry's Journey so far....