India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says

Rising gold prices are influencing festive and wedding jewellery demand, with retailers and consumers showing greater interest in lightweight designs and distinctive chains, according to the report.

Indriya from Aditya Birla Jewellery has appointed actor Krithi Shetty as brand ambassador for Andhra Pradesh, Telangana and Karnataka, launching its Varalakshmi campaign ahead of the festive season.

International Institute of Gemology held its 32nd convocation in Mumbai, recognising 150 graduates across gemology, diamonds, jewellery design, manufacturing and retail disciplines.

IIJS 2026 ended with healthy buyer attendance and active enquiries, while retailers remained selective on quantities, focusing on immediate demand, inventory rotation and festive requirements.

Senco Gold reported 67% year-on-year revenue growth in Q1 FY27, with retail sales rising 50% and the showroom network expanding to 209 stores by June 2026.

Jos Alukkas has announced its Onam campaign from August 8 to 26 across Kerala showrooms, combining offers on gold, diamonds and platinum with a consumer engagement initiative.

IIJS Bharat Premiere 2026 brought India’s jewellery trade together in Mumbai from August 5 to 10, with sourcing, exports, technology and changing consumer demand shaping business discussions.

With IIJS Bharat – Premier 2026 set to expand in scale and ambition, Shaunak Parikh, Vice Chairman of GJEPC, outlines the strategy for the show, export growth, and industry priorities, in a conversation with Dhwani Rathod.

R.R. Jewellers celebrated its 16th anniversary in Hyderabad on July 27, 2026 with the launch of its Festival Collection, highlighting its retail growth, customer reach and affordable gold jewellery strategy.

De Beers India will host its 'Love, from Bestie' Friendship Day campaign on August 1-2 across 60 partner stores in nine cities, promoting natural diamond jewellery through an in-store retail experience.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

Akoirah by Augmont has introduced a Friendship Day gifting edit featuring recycled gold and laboratory-grown diamond jewellery, available across its Mumbai and Pune stores from July 2026.

P N Gadgil & Sons has introduced its monthly ‘Dagina Maharashtra-cha’ series, beginning with ‘Waricha Suvarnasaj’, a handcrafted gold creation inspired by Maharashtra’s Wari pilgrimage, unveiled in Pune on July 20.