Akshay Tritiya 2021 - This Might Be Industry's First Cashless Festival
‘Akshay Tritiya’ has brought in a ray of hope for many jewellery retailers across India and many are saying that demand is better on this day than before. People are buying gold and allowing the good luck to ward of the gloom cast by the pandemic
Surefire ways to get that customer into your store this festive season
We can be hopeful about the festive season ahead of us. But if you think the consumers will magically walk into your store, without any strategic marketing campaigns, then think again. Sugandha R speaks to experts and finds out what will work best in terms of not just getting that customer into your store, but also ensuring he or she buys
Stay Connected-Digital Marketing
Digital marketing is imperative to any business today. The jewellery industry too, is gradually embracing digital marketing as a new way of promoting their brands. The rise of digital marketing is changing the way jewellery brands are engaging their target customers. Kavita Parab spoke to industry leaders to find out about how to use the power of digital marketing to enhance brand image and appeal to the current crop of target audience.
- 1
