The “Pataka for Every Pataka” campaign introduces GIVA’s 925 silver jewellery collection inspired by firecrackers, rangoli and traditional Diwali sweets, with a rollout across digital and social media.

With ambitious plans to connect the silver trade, and unlock new growth opportunities, Ujjwal Derewala, Chairman, Jaipur Silver Association, discusses industry challenges, evolving consumer preferences, and Jaipur’s global aspirations in a conversation with Suneeta Kaul.

Indian jewellers are banking on advance bookings, price-protection schemes and wedding demand to boost Dhanteras sales as recent gold price corrections encourage consumers to secure rates ahead of the festival.

Senco Gold has signed agreements to acquire a 68% stake in August Jewellery, operator of Melorra, for Rs. 68 crore, strengthening its digital and omnichannel strategy.

Malabar Gold & Diamonds has relaunched its South Extension showroom in New Delhi, featuring a dedicated wedding arena, access to over 30,000 jewellery designs and expanded retail facilities.

India’s studded gold jewellery exports increased 31.31% in April–September FY27, supported by improved trade access, lower US tariffs and demand from key international markets.

Jewellery logistics is moving from a largely trader-to-trader model towards a more organized, regulated and technology-led supply chain. With B2C fulfilment, shipment visibility and faster turnaround gaining importance, logistics providers are having to respond to changing customer expectations, rising shipment volumes and evolving security requirements, says Anand Sen, CEO – Domestic, BVC Logistics, in a conversation with Preeti Kulkarni.

GIVA’s Patakha Collection features silver and gold-toned jewellery inspired by Diwali fireworks, including rocket, chakri and sutli bomb motifs, with prices starting at Rs 1,399.

India’s silver jewellery manufacturers could see faster import approvals following the DGFT’s move to simplify authorization procedures for specified silver products. The change may improve sourcing predictability and production planning; however, customs duties and import restrictions remain unchanged, finds out Suneeta Kaul.

Aisshpra Gems & Jewels is hosting its third jewellery exhibition in Gorakhpur from October 16 to 18, showcasing a new diamond bridal collection featuring seven designs based on a 9-in-1 styling concept.

The Finance Ministry reduces duty drawback rates for gold jewellery exports by 3.1% and silver jewellery and articles by nearly 9%, revising the rates announced in July 2026.

Manepally Group has launched Mandira by Manepally, a 92.5 sterling silver jewellery brand offering more than 6,000 designs, with two showrooms in Hyderabad targeting bridal and occasion wear.

Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.

Challani Jewellery Mart entered Puducherry on May 29, 2026, with a three-floor, 6,000 sq. ft. showroom featuring gold, diamond, bridal, temple and silver jewellery collections.