Despite a sharp contraction in shipments to the United States, India’s gems and jewellery exports show resilience, supported by strong growth in the UAE, Hong Kong and emerging global markets.

Namibia signed the Luanda Accord in Cape Town on February 9, 2026, while GJEPC and DMCC agreed pathways toward Natural Diamond Council membership to support global natural diamond marketing efforts.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

Union Budget 2026-27 makes a strong push for MSMEs, with a Rs 10,000-crore SME Growth Fund; besides, it enables faster payments via mandatory TReDS for CPSE purchases. Overall, the Budget emphasizes fiscal prudence, infrastructure creation, and ease of doing business. For a sector navigating global uncertainty, shifting consumer preferences, and rising compliance standards, it is stability that the enabler.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

PC Jeweller has partnered with the Uttar Pradesh government to help 1,000 certified goldsmiths transition into jewellery entrepreneurs through training, market access and support under state and central schemes.

Despite soaring gold prices, steep tariffs and rising crime, US jewellery sales continue to climb in 2025 — driven by resilient consumer demand, strong independents and a smaller but stronger retail base.

GJEPC Chairman Kirit Bhansali highlights steady April–October export performance, seasonal October softness, policy-driven competitiveness, and the real context behind gold import trends, outlining a confident growth trajectory for India’s gem and jewellery sector.

GJEPC Chairman Kirit Bhansali, addressing Prime Minister Modi’s select industry meet, outlined a roadmap to make India the global hub for gems and jewellery with $100 billion exports by 2047.

Gold may surge up to 15% by December 2025 in a bullish scenario, reaching a peak of $3,839 per ounce, according to the World Gold Council (WGC).

Dr. Renisha Chainani, Head of Research at Augmont, has welcomed the Reserve Bank of India’s consecutive repo rate cuts, highlighting their potential to ease financial burdens, stimulate economic growth, and bolster confidence in gold as a trusted investment amid changing market dynamics

The U.S. government's decision to impose a 27% reciprocal tariff on Indian gem and jewellery exports has raised concerns within the industry. The Gem & Jewellery Export Promotion Council (GJEPC) warns that this move could disrupt trade flows, burden exporters, and reshape global supply chains. While urging the U.S. to uphold its strong trade ties with India, GJEPC calls for a Bilateral Trade Agreement to mitigate the impact and ensure long-term stability for the sector