The ongoing US-Israel-Iran conflict is disrupting diamond trade flows, impacting key hubs, delaying shipments, and pressuring logistics; however, the industry is hopeful of things returning to normal once the geopolitical tensions ease, finds out Dhwani Rathod.

At IIJS Bharat Tritiya 2026, jewellers report steady raw material sourcing despite global volatility, with cautious sentiment prevailing; the industry, however, is closely monitoring geopolitical risks and pricing pressures, reports Khursheed Mistry.

At IFSCA’s Global Securities Markets Conclave in Mumbai, Artha Bharat Investment Managers said GIFT City could become a global gold fund hub if digital access is supported by legal enforceability and regulatory oversight.

Escalating conflict in West Asia has disrupted India’s gem and jewellery trade, halting diamond shipments and logistics through Dubai and threatening exports and rough supply for the country’s $30-billion industry.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Prêt by Couture India opened at Grand Hyatt Mumbai with a clear focus on lightweight design, operational discipline, and calibrated growth, reflecting an industry that aligns creativity with commercial precision in evolving retail markets.

Despite a sharp contraction in shipments to the United States, India’s gems and jewellery exports show resilience, supported by strong growth in the UAE, Hong Kong and emerging global markets.

Namibia signed the Luanda Accord in Cape Town on February 9, 2026, while GJEPC and DMCC agreed pathways toward Natural Diamond Council membership to support global natural diamond marketing efforts.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

Senco Gold & Diamonds has launched its ‘Elements of Love’ campaign in February 2026 across India, introducing a Valentine’s-focused diamond jewellery edit aimed at seasonal gifting demand.

Union Budget 2026-27 makes a strong push for MSMEs, with a Rs 10,000-crore SME Growth Fund; besides, it enables faster payments via mandatory TReDS for CPSE purchases. Overall, the Budget emphasizes fiscal prudence, infrastructure creation, and ease of doing business. For a sector navigating global uncertainty, shifting consumer preferences, and rising compliance standards, it is stability that the enabler.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

PC Jeweller has partnered with the Uttar Pradesh government to help 1,000 certified goldsmiths transition into jewellery entrepreneurs through training, market access and support under state and central schemes.