QWEEN has introduced seven gold colours in India, using alloy compositions rather than surface coatings to expand colour choices across its jewellery range.

Jaipur jeweller Sunil Kothari has been named the BJP’s candidate for Jaipur mayor, with the formal election scheduled for September 25 and the final declaration expected after the voting process.

With new trade agreements opening markets, and shifting global sourcing strategies creating fresh opportunities, India’s gem and jewellery industry is entering an important phase. GJEPC Chairman Kirit Bhansali discusses India’s growing global role, emerging export opportunities, and the road ahead, with Suneeta Kaul.

Rahul Desai has announced Season 4 of Loupe Insight, The New Code of Luxury Jewellery, examining luxury retail, customer expectations and strategies for jewellery professionals across India’s jewellery business sector.

Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

Keemti Jewels has opened its third Delhi-NCR store in Gurgaon in August 2026, taking its India retail network to 11 stores as the lab-grown diamond brand expands nationwide.

Divine Solitaires recognised partner jewellers and conducted TSFI’s first weekly lucky draw on 9 August at IIJS Premiere 2026 in Mumbai, marking the festival’s fifth edition.

The Kothari Group has entered India’s retail jewellery segment with the launch of laboratory-grown diamond brand Keemti Jewels and its first flagship store in Mumbai, supported by an omnichannel strategy.

International Gemological Institute partnered with Gujarat Titans on a digital campaign launched on May 4, 2026 to promote independent diamond certification awareness through films featuring Gujarat Titans players.

Jos Alukkas announced a partnership with M4Marry on April 27, 2026, in Mumbai to extend its ‘Second Sunrises’ campaign, targeting individuals seeking second marriages through content, platform integration, and outreach.

On Gudi Padwa 2026, Ekatra Retail Ventures appointed Sussanne Khan as Design Director and launched Shristi Ratna, a proprietary 108-facet lab-grown diamond collection, alongside its website debut on March 8.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

QWEEN has partnered London-based Dalziel & Pow to design new retail stores in Bangalore and Delhi, aiming to reshape jewellery shopping through experiential formats, with the first launches scheduled March 2026.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.