Bhima Jewellers has appointed actor Janhvi Kapoor as its brand ambassador, announced on July 6, 2026, to strengthen consumer engagement across India while reinforcing its century-old heritage and national expansion.

PNG Jewellers organized the two-day Pure Bonds Design Excellence 2026 meet in Pune on July 1–2, bringing together 20 mangalsutra manufacturers to streamline product selection before its August Mangalsutra Mahotsav.

VBJ partnered with IGNITION 2026 at ITC Grand Chola, Chennai, on July 3, showcasing its PARRO collection while supporting discussions on geopolitics, culture, cinema and global affairs.

Jaipur-based Advit Jewels debuted on the NSE and BSE on July 1, listing above its IPO price after its Rs 165.16 crore public issue received 212.63 times subscription.

Senco Gold Limited has opened its third Siliguri store at City Centre, Matigara, introducing the House of Senco multi-brand retail format to expand its presence across North Bengal.

Jewellers Association Jaipur will organize JAS 2026 from July 3-5 at Novotel Jaipur Convention Centre, featuring 351 exhibitors, international delegates, trade buyers and a Dubai Jewellery Group partnership.

Ministry of Good Souls has introduced a new bridal jewellery collection in 925 sterling silver, featuring handcrafted designs for weddings and festive occasions, with prices ranging from Rs 30,000 to over Rs 1.6 lakh.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

GIA President and CEO Pritesh Patel will participate in a fireside chat at the 41st World Diamond Congress in Singapore on July 14, discussing strategy, research, education and provenance initiatives.

VBJ, Vummidi Bangaru Jewellers will host its first exclusive jewellery exhibition in Mettupalayam on June 19–20, showcasing curated gold, diamond and solitaire collections to expand customer access in the region.

Chandukaka Saraf Jewels has introduced its RITI 2.0 lightweight gold necklace collection ahead of the Vat Purnima and Guru Pushyamrut buying season, alongside festive offers across Maharashtra showrooms.

De Beers Group has expanded its ‘Love, From Dad’ Father’s Day campaign with actor Pankaj Tripathi and daughter Aashi, alongside retail activations across 50 stores in India on June 20–21, 2026.

Solitario unveiled its Divine India Collection in Pune on June 16, introducing diamond-studded devotional creations and a bespoke idol adornment service alongside a performance by Maithili Thakur.

Canada-based visual artist Reena Ahluwalia frames the “Century Question”: How does a diamond’s legacy survive the hand that currently holds it?