Indian celebrities and royals showcased heirloom diamonds, Polki, kundan and Jaipur craftsmanship at Met Gala 2026, reflecting growing international recognition for India’s jewellery heritage and artisanal design traditions.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Kumari Fine Jewellery introduces a Gudi Padwa collection in Mumbai, March 2026, featuring Maharashtrian-inspired designs, including naths and festive jewellery, responding to demand for culturally rooted yet contemporary wearable pieces.

Sabyasachi High Jewellery has unveiled the Hazaribagh Necklace, a new high-value statement piece featuring coloured gemstones and South Sea pearls, reinforcing brand’s positioning in India’s bridal and couture jewellery market.

Raniwala 1881 introduced the Bejewelled Rani Ratna Angrakha in Jaipur in February 2026, drawing on Johri Bazaar’s jewellery traditions to showcase heritage techniques, craftsmanship continuity, and material integration.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

De Beers will present Voyage Through the Diamond Realm at India Art Fair 2026 in New Delhi from February 5–8, marking its India debut to position natural diamonds within art and culture.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

Mavitrra has launched a new wedding jewellery collection inspired by spiritual symbolism, reflecting traditional Indian bridal aesthetics while reinforcing the brand’s focus on culturally rooted design narratives.

Actor Shilpa Shetty has launched a mangalsutra bracelet collection co-designed with Limelight Lab Grown Diamonds in India, using Type IIa lab-grown diamonds, positioning tradition-led designs for contemporary, everyday wear.

Indian jewellery retailers face a widening loyalty gap as younger consumers prioritize experience over tradition. Evolving expectations, digital influence, and value-driven choices are reshaping how brands must now build long-term relationships.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

PMJ Jewels opened a new store in Anakapalle on December 1 2025, inaugurated by Chief Guest Shri Ramkey, alongside the launch of a 10-day jewellery exhibition at the premises.