Aisshpra Gems & Jewels launched its 15th showroom on April 10, 2026, in Gonda, Uttar Pradesh, expanding in Tier-2 markets, introducing ‘Jewel Story’, and strengthening its franchise-led retail growth strategy.

Natural Diamond Council launched World Diamond Day on April 8, 2026, with participation across India and globally to promote natural diamond storytelling, industry engagement, and consumer connection.

With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

De Beers launched The Great Indian Diamond Archive on March 31 in New Delhi, documenting 12 historic diamonds of Indian origin to highlight India’s early role in global diamond mining history.

GemGenève will present eight emerging designers at its 10th edition from May 7–10, 2026 in Geneva, highlighting new talent through the Designers’ Village alongside global industry participation.

Irasva Fine Jewellery introduced its first lab-grown diamond collection, ISSHO, on March 26, 2026, in Mumbai, in collaboration with Shibani Akhtar, marking entry into the growing lab-grown segment.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.

FURA Gems has obtained Responsible Jewellery Council certification following an independent audit, aligning its ruby and sapphire operations with global sourcing standards amid rising demand for traceable coloured gemstones.

Gemfields released its audited 2025 Annual Report on March 26, 2026, reporting lower revenue and operational disruptions across emerald and ruby assets, alongside cost reductions and Fabergé divestment.

Divine Solitaires restructured its FY26 strategy across product, retail and consumer engagement, reporting 30–35% growth, driven by younger buyers, certified diamond demand and expansion across 215 stores in 108 cities.

Dholakia Foundation inaugurated CIBJO Lake in Dudhala, Gujarat, on March 22, 2026, marking CIBJO’s centenary and strengthening water security, agriculture, and sustainability across five villages in Saurashtra.

De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.

On International Women’s Day, Kisna Diamond and Gold Jewellery adopted the temporary name ‘Radha Diamond and Gold Jewellery’ for a day, symbolically recognizing women’s strength, resilience and contributions to families and society.

Retailers highlight how financially independent women are increasingly buying jewellery for themselves, boosting demand for lightweight gold and diamond jewellery across metros and smaller cities, finds out Dhwani Rathod.