With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Gemological Science International and Bharat Ratnam Mega CFC launched a Gem Identification Masterclass in India to address rising coloured gemstone demand and strengthen technical expertise among jewellery professionals through structured training.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Changing consumer behaviour, rising gold prices and faster buying cycles are driving demand for lightweight, high-rotation jewellery, forcing retailers to rethink inventory planning, merchandising strategies and sales approaches.

Namibia signed the Luanda Accord in Cape Town on February 9, 2026, while GJEPC and DMCC agreed pathways toward Natural Diamond Council membership to support global natural diamond marketing efforts.

Senco Gold & Diamonds on February 2, 2026 in Kolkata launched ‘The Shape of You’, introducing face-shape analysis in stores and its app to guide jewellery selection decisions.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

GJEPC launched JewelStart on January 12, 2026, in Mumbai at IIJS Bharat Signature to create a structured incubation and acceleration platform supporting innovation, startups, and MSMEs across the gem and jewellery value chain.

At IIJS Bharat Signature 2026, designers point to lightweight couture, standout gemstone statements, and modernized classics as key directions shaping the next phase of high-end jewellery, discovers Dhwani Rathod.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

GJEPC Kolkata began a four-day Customs Training Program on December 1 2025 at the International Air Cargo Complex to enhance appraiser expertise and improve gem and jewellery export procedures.

Today’s bride is rewriting the rules of bridal jewellery. She values individuality over tradition, versatility over volume, and emotional meaning over excess — creating a major shift in how retailers and manufacturers design, curate, and sell.

GJEPC initiates a nationwide workshop series beginning at Mumbai’s Zaveri Bazaar, offering practical guidance on export processes, compliance, and government support to help MSMEs and non-exporting members tap global jewellery markets.