Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

VBJ Since 1900 introduces Avatara, a contemporary design chapter that redefines heirloom jewellery through modularity, fluidity and purpose-led wearability, aligning legacy craftsmanship with the many roles of today’s woman.

VBJ Since 1900 continues its iconic Jhumka Festival, presenting over 2,000 designs that blend heritage artistry and contemporary elegance, reflecting the brand’s legacy, craftsmanship, and deep cultural resonance across generations.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand, ushers in the festive season with Divine Diwali – a celebration of light and legacy, presenting to its connoisseurs

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted heirloom jewellery brand proudly powered the 8thedition of the D2D Chennai Marathon 2025, held recently — a purpose-driven initiative that went beyond partnership to become a heartfelt celebration of endurance, compassion, and community

VBJ Since 1900 has launched its first-ever Grand Jhumka Festival, a month-long celebration of India’s iconic jhumka jewellery. Showcasing gold, diamond, and silver designs that blend South Indian heritage with modern elegance, the collection caters to Gen Z buyers, working professionals, and seasoned collectors, highlighting timeless craftsmanship, versatility, and contemporary style.

Vummidi Bangaru Jewellers (VBJ Since 1900), has launched its latest signature line — The Florals Collection, a nature-inspired range rooted in legacy and designed for today’s women.

Vummidi Bangaru Jewellers (VBJ) Since 1900, one of India’s oldest and most trusted names in fine jewellery, has announced the launch of its annual ‘Extravagant Aadi’ festival campaign. Running from 11 July to 17 August 2025, the six-week initiative celebrates the auspicious Tamil month of Aadi with a wide range of festive offers across its showrooms in Chennai and Dallas (USA)

Vummidi Bangaru Jewellers (VBJ Since 1900), one of South India’s oldest and most trusted fine jewellery brands, partnered with Ignition, the flagship live conversation platform presented by the Shiv Nadar Foundation, for its Chennai edition held at ITC Grand Chola

Vummidi Bangaru Jewellers (India) Pvt. Ltd. (VBJ) commemorated its 125th anniversary in spectacular style, partnering with renowned designer Anju Modi for an opulent evening of heritage and haute couture at The Leela Palace, Chennai

Vummidi Bangaru Jewellers (VBJ), a renowned heirloom jewellery brand, has unveiled its festive campaign ‘Auspicious Akshaya Tritiya’ in celebration of the upcoming auspicious day on 30 April 2025

Vummidi Bangaru Jewellers (VBJ), a renowned name in heirloom jewellery, has unveiled its latest festive campaign, 'For All Your Festive Looks.'

The brand will showcase its unique collection ranging from 0.3 carats to 5.0 carats across all showrooms in India and the US

As the auspicious occasion of Akshaya Tritiya approaches on May 10, 2024, Vummidi Bangaru Jewellers (VBJ), a renowned name in heirloom jewellery, prepares to launch an exquisite celebration, with its upcoming campaign titled 'Auspicious Akshaya Tritiya,' spanning from May 4 to May 12, 2024