This festive season, Reliance Jewels is ringing in Diwali with a dazzling new collection, marking a first-of-its-kind collaboration with Bollywood icon Raveena Tandon and her daughter, Rasha Thadani, as the brand’s inaugural ambassadors.
Celebrating the fusion of tradition and contemporary style, the mother-daughter duo perfectly embodies the evolving relationship Indians share with jewellery—honouring heritage while embracing modern designs. Their partnership with Reliance Jewels highlights how jewellery continues to bridge generations, keeping cherished heirlooms alive while welcoming fresh, expressive pieces.
Gayatri Yadav, Group CMO of Reliance Industries Ltd, said, "Gold has always held a special place in Indian hearts—marking traditions, milestones, and personal identity. With our New Diwali Collection, we celebrate how tastes evolve while traditions endure. Having Raveena and Rasha as the faces of this campaign helps us connect with two generations of consumers, inspiring families to refresh their jewellery wardrobes with designs that honor heritage and embrace modern style."
The collection draws inspiration from iconic Diwali motifs, featuring Laxmi-inspired designs, Rangoli patterns, diyas, lanterns, marigolds, lotus florals, and peacocks, all meticulously crafted in gold and diamonds. Highlights include elegant earrings, chokers, long necklaces, bangles, and rings, curated for Diwali, Dhanteras, weddings, and festive celebrations.
Raveena Tandon shared her excitement saying, "I am delighted to begin my journey with Reliance Jewels with their festive collection. Festivals are about joy and togetherness, and this collection captures that beautifully—blending tradition with a modern outlook."
Her daughter, Rasha Thadani, added, "Jewellery should reflect your personality, no matter the occasion. This collection lets me express myself while celebrating the festive spirit. Each piece feels like an extension of me—combining individuality with festive charm."
In a festive-first initiative, Reliance Jewels is offering 100% Old Gold Exchange Value, allowing customers to upgrade their collections while unlocking the full value of their existing jewellery. Additional festive offers include up to 45% off on gold jewellery making charges and up to 35% off on diamond value and making charges, available until 2 November 2025.
The New Festive Collection is available at all 140+ Reliance Jewels showrooms across India.
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