De Beers is investing more in natural diamond marketing than it has in over a decade: David Johnson, De Beers Group
In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.
India’s Gem & Jewellery Exports to US Fall 44.42% in April–December 2025
India’s gem and jewellery exports to the US declined sharply in April–December 2025 amid tariff pressures, while growth in UAE, Hong Kong and FTA markets kept overall exports largely stable.
ADPA backs India’s KP chairmanship, counters ADC position
African Diamond Producers Association congratulates India on assuming Kimberley Process chairmanship for 2026, counters African Diamond Council objections, and confirms cooperation plans, with International Diamond Manufacturers Association amplifying the position.
Harit Zaveri Jewellers Launches 14kt Polki Edit
Harit Zaveri Jewellers introduced its 14kt Polki Edit in December 2025, expanding its polki jewellery offerings with lightweight designs positioned for weddings, parties and occasion-led demand across retail markets.
PNG Jewellers Appoints Sara Tendulkar as Litestyle Brand Ambassador
PNG Jewellers has appointed Sara Tendulkar as brand ambassador for Litestyle by PNG in December 2025, supporting the brand’s next growth phase and expansion into younger consumer-led jewellery retail markets.
D.P. Jewellers rolls out multi-city jewellery exhibition series
D.P. Jewellers launches a multi-city jewellery exhibition series across Rajasthan and Madhya Pradesh from December 2025 to January 2026, targeting festive and wedding demand through category-focused showcases in key markets.
GJEPC Welcomes India as Kimberley Process Chair for 2026
GJEPC welcomes India’s election as Kimberley Process Chair for 2026, effective January 1, following December 2025 consensus approval, reinforcing India’s role in governing global rough diamond trade.
Event Plan for JJS held from December 19 to 22 2025
JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.
GIA Announces New Colored Stone Reports and Expanded Origin Services Effective January 2026
GIA will introduce redesigned colored stone reports and extend origin-determination services from January 1, 2026, offering updated categories, fees and broader geographic sourcing data for additional gem materials.
PNG Jewellers opens first Bihar showroom in Patna
PNG Jewellers opened its first Bihar showroom in Patna on December 7 2025, marking eastward expansion, serving existing regional customers, and increasing its national retail footprint to 65 stores nationwide.
GJEPC Kolkata Launches Four-Day Customs Training for Appraisers
GJEPC Kolkata began a four-day Customs Training Program on December 1 2025 at the International Air Cargo Complex to enhance appraiser expertise and improve gem and jewellery export procedures.
PMJ Jewels Opens New Store in Anakapalle
PMJ Jewels opened a new store in Anakapalle on December 1 2025, inaugurated by Chief Guest Shri Ramkey, alongside the launch of a 10-day jewellery exhibition at the premises.
IGI Expressions™ 2025–26 Opens Global Jewellery Design Contest with ‘Ocean Depths’ Theme
IGI launches the 5th edition of its global design contest, inviting creators worldwide to interpret oceanic mystery through jewellery, with free entry, nine cash prizes, and expert jury recognition.
India–Botswana Diamond Corridor Gains Momentum as President Boko Welcomes GJEPC’s White Paper
GJEPC’s White Paper receives high-level endorsement during President Murmu’s State Visit to Botswana, advancing plans for a direct India–Botswana diamond trade route designed to strengthen MSME access, transparency and bilateral growth.
JJS Exhibitors Meet Sets the Stage for a Landmark 2025 Edition with New Floor Plan and Global Participation
The JJS Exhibitors Meet previewed a significantly expanded show with a new floor plan, global delegations, leadership insights and the upcoming JJS–IJ Design Awards, reinforcing JJS’s status as a premier B2B jewellery platform.
