The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.

Kanakratna Exim Private Limited has expanded its product portfolio with the launch of a dedicated 14KT precious gold jewellery category, targeting demand for lightweight, durable and cost-efficient gold jewellery.

This wedding season, Harit Zaveri Jewellers unveils Lagan, a captivating bridal collection that celebrates love, family, and the timeless traditions woven into every Indian wedding. Inspired by royal textiles, intricate embroidery, and architectural grandeur, Lagan brings together artistry, heritage, and modern elegance — offering versatile gold and Polki jewels designed for the bride and every woman who shares in her joyous journey.

The 1,100 sq. ft. store offers a curated selection of Kumari’s signature collections and marks the brand’s first store in Madhya Pradesh

Malabar Gold & Diamonds, one of the world’s leading jewellery retailers, has unveiled its latest offering, the ‘Vyana’ Gemstone Collection, a line designed to celebrate individuality, inner strength, and self-expression.

Jewellery major strengthens UK presence with two new luxury destinations

Malabar Gold & Diamonds, one of the world’s leading jewellery retailers and the “Responsible Jeweller,” has unveiled Vyana, a striking new gemstone jewellery collection designed as a tribute to individuality, inner strength, and self-expression.

In a major consumer protection move, the Indian government has extended its hallmarking mandate to cover 9-karat gold jewellery, effective July 2025. Previously, hallmarking requirements only applied to gold pieces of 14K, 18K, and 22K standard.

The government has officially approved hallmarking for 9-karat gold jewellery, expanding the existing range of certified gold purities in an effort to make the yellow metal more accessible to cost-sensitive buyers.