With customers entering stores pre-informed and decision-ready, jewellery retailers are witnessing a shift in conversion dynamics, making in-store experience design a critical factor in influencing final purchase outcomes.

Rokde Jewellers introduces a limited-period ‘Tax Free Mahotsav’ campaign, absorbing GST on jewellery purchases until March-end, aiming to boost Gudi Padwa and wedding season demand across its retail network.

The IJ Powerlist 2026 celebrated 30 influential changemakers steering India’s jewellery industry forward. From retail expansion to export leadership, the platform recognized visionaries driving transformation, professionalism, and long-term growth across the organized jewellery ecosystem.

Limelight Lab Grown Diamonds accelerates retail and supply-chain growth with capital infusion and vertical integration to capitalize on booming Indian LGD demand.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

The EU-India FTA offers a significant boost to India’s gems and jewellery industry through reduced tariffs, easier market access, and improved competitiveness in Europe. The pact is expected to accelerate exports, attract investment, strengthen manufacturing, and reinforce India’s position as a trusted global sourcing hub for premium jewellery, says Suneeta Kaul.

GJEPC has responded to the India–EU Free Trade Agreement, stating that zero-duty access for jewellery will support exports, improve competitiveness and help double bilateral gem and jewellery trade within three years.

Following the announcement of the India-EU Free Trade Agreement, GJEPC Chairman Kirit Bhansali outlined its expected impact on exports, employment and market diversification for India’s gem and jewellery sector.

As jewellery buying shifts toward longer consideration cycles, retailers and manufacturers must reframe hesitation not as failure, but as a trust-led decision process shaped by permanence, complexity, and emotional alignment.

Ahead of the Union Budget 2026–27, leading jewellery retailers, manufacturers and industry bodies outline expectations on GST, import duties, exports, digital gold regulation, working capital, and policy reforms to strengthen growth.

GJEPC launched JewelStart on January 12, 2026, in Mumbai at IIJS Bharat Signature to create a structured incubation and acceleration platform supporting innovation, startups, and MSMEs across the gem and jewellery value chain.

Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.

Limelight Lab Grown Diamonds announces an Rs 250 Crore fundraise in Mumbai to add in-house diamond growing and manufacturing, supporting retail expansion and a target of 200 stores by 2027.