Verma Jewellers, the most trusted jewellery brand of Himachal Pradesh, hosted a series of spectacular exhibitions around Akshaya Tritiya, generating immense excitement and unparalleled footfall

Indians do not really need an excuse to buy gold, but Akshaya Tritiya offers a pretty good one! Year after year, people turn out in big numbers to buy the yellow metal on this day, considered to be auspicious for buying gold, and this year was no exception. Nothing held customers back – neither the increasing summer heat, nor the rising gold prices. And in addition to the fervour for gold, buyers showed a keen interest in diamond jewellery, discovers Suneeta Kaul

Pret jewellery has evolved into a coveted choice over the years -- its widespread popularity stems from its seamless fusion of contemporary trends and timeless elegance

The Shop & Win scheme involved placing coupons for the bumper prize of a Honda Amaze car in a special box. The draw for this bumper prize took place after Diwali on 16th December, with customers in attendance

Diwali is always a special occasion in terms of sales for the jewellery industry, but this year, the grand festival holds the promise of a particularly big boom in view of the wedding season coinciding with the festive season, discovers Suneeta Kaul

Not all designs resonate with customers -- retailers have to come out with strategies to create more innovative and engaging designs that appeal to their target audience, says Priyanka Talreja Garegrat

The event highlighted the achievements of women pradhans and featured a panel discussion with the them, discussing the challenges faced by them and the difficulties they have overcome over the years

Verma Jewellers launched the "Golden Bond Season 3" at its showroom in Solan, after the success of "Golden Bond - 2" last year

Dealing with inventory pile-up is every retailer’s nightmare, but it is even more daunting for retail jewellers in view of the big-ticket items they deal in. Suneeta Kaul talks to a cross-section of the jewellery industry to find out how jewellers are pushing out slow-moving stock

These days, that the world of business is witnessing are indeed strewn with many challenges. Select jewellery business owners suggest ways to deal with it

If you want your consumers to identify with your product and your advertising campaign to stand head and shoulders above the rest, here are some insights from industry experts and advertising veterans says R Sugandha

Verma Jewellers of Solan, Himachal Pradesh has launched ‘Golden Bond Season 2’ from October 17

Every year, festive season sees a surge in demand for jewellery. The real litmus test on the relationship the Indian people have with jewellery, gold in particular will be seen in the coming months 

The excitement around Akshaya Tritiya may not be the same as it was a decade ago, however, a majority of the people still believe in the ‘auspiciousness’ of gold. Surprisingly, diamond jewellery demand is also seeing an upward demand