The new collection interprets Lord Ganesha through sculptural forms, diamonds, emeralds and rubies, bringing traditional symbolism into contemporary fine jewellery.

India’s gold market slowed through May and early June as higher import duties, price volatility and seasonal factors curtailed jewellery demand, while ETF outflows and imports also declined.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

With Akshaya Tritiya around the corner, jewellery retailers are unveiling festive offers, exclusive collections, and smart buying schemes to attract customers and maximize seasonal sales momentum across India.

Dassani Brothers has introduced its ‘Shubh Labh’ collection in Mumbai on April 15, 2026, targeting Akshay Tritiya demand with retailer-focused designs, auspicious motifs, and versatile assortments for bridal and gifting segments.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

All India Gem and Jewellery Domestic Council concluded GJS April 2026 in Mumbai on April 7, reporting 350 exhibitors, 650 booths and 9,000 visitors, driven by Akshay Tritiya demand and industry participation.

Senco Gold & Diamonds introduces a Gudi Padwa jewellery collection in March 2026 across India, featuring traditional Maharashtrian designs and limited-period discounts to drive festive jewellery purchases and retail demand.

Hari Krishna Exports brings together 28 couples in its annual Mass Wedding Festival at HK Hub, reinforcing its longstanding commitment to social responsibility, community welfare, and dignified new beginnings for families.

Senco Gold & Diamonds announces a special ‘Infinity Abundance’ campaign from November 5-11, offering exclusive cashback on gold and attractive discounts on diamonds, inspired by the prosperity and manifestation energy associated with the 11:11 date.

Innovative booking schemes are giving customers confidence to shop worry-free ahead of Dussehra and Dhanteras.

Dassani Brothers has launched a new festive jewellery line, ‘Sumukha’, to mark the onset of Ganesh Chaturthi. The collection draws inspiration from one of Lord Ganesha’s epithets, meaning “the one with a beautiful face,” and celebrates devotion through timeless Polki and Jadau artistry.

P. N. Gadgil & Sons has launched the 21st edition of its annual Mangalsutra Festival, coinciding with the auspicious month of Shravan

As the Tamil festival of Aadi Perukku approaches, Tanishq has unveiled Agalyam — a new jewellery collection inspired by the sacred symbolism of traditional Tamil lamps.