In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.

Titan Company enters the lab-grown diamond jewellery segment with the launch of beYon, opening its first Mumbai store and targeting younger, lifestyle-driven consumers through affordable, design-led LGD offerings.

Zen Diamond has partnered Francorp to scale franchise-led retail in India, targeting over 20 stores by 2026 across Tier 1 and Tier 2 cities amid rising demand for branded diamond jewellery.

Kalyan Jewellers has opened a new showroom on Leicester’s Golden Mile on December 2 2025, marking its first UK entry and supporting the brand’s ongoing international expansion across key diaspora markets.

De Beers India introduced a new Intention Pendant range for 2026, featuring natural diamond designs across multiple gold options, positioned as symbolic jewellery pieces ahead of the New Year period.

SAFA Gold & Diamonds has outlined a Rs 4,000 crore expansion strategy to scale its retail footprint to 350 stores by 2030, strengthening its position across India and key international markets.

The India-UK CETA is going to boost exports, create new jobs in the jewellery sector, and reinforce India’s position as a global leader in jewellery craftsmanship and trade, says Kirit Bhansali, Chairman, GJEPC, in a conversation with Suneeta Kaul.

Platinum Guild International (PGI) – India has announced the 8th edition of its flagship Platinum Buyer-Seller Meet, scheduled to take place on June 26–27, 2025, in Kochi.

Zen Diamond, an international diamond jewellery brand, is scaling up its India presence with an ambitious plan to open 100 stores nationwide by 2030. Backed by a Rs.100 crore investment, the brand will focus on premium mall locations, beginning with metro cities before expanding to tier-II markets

India’s gems and jewellery sector is on the cusp of transformative growth, with a projected market value of $128 billion by 2029, according to a new report by 1Lattice titled Glimmers of Growth

Raniwala 1881, the iconic Jaipur-based luxury jewellery house with roots dating back to the 19th century, has announced a strategic partnership with Francorp, the franchising consultancy arm of Franchise India Group, to expand its retail footprint through a franchise-led model

The All India Gem and Jewellery Domestic Council (GJC) unveiled a sparkling new chapter at the 7th edition of the India Gem and Jewellery Show (GJS) by announcing Nikita Porwal, Femina Miss India World 2024, as the official Brand Ambassador for 2025–2026