Senco Gold Limited has opened its third Siliguri store at City Centre, Matigara, introducing the House of Senco multi-brand retail format to expand its presence across North Bengal.

Ministry of Good Souls has introduced a new bridal jewellery collection in 925 sterling silver, featuring handcrafted designs for weddings and festive occasions, with prices ranging from Rs 30,000 to over Rs 1.6 lakh.

VBJ, Vummidi Bangaru Jewellers has introduced the Parro jewellery collection in Chennai on June 22, drawing inspiration from the parrot motif and combining gold, diamonds, gemstones and enamel with heritage craftsmanship.

Reva Diamonds launched ‘The One’ on June 15, 2026 in Pune, introducing a monthly limited-edition natural diamond jewellery initiative aimed at customers seeking exclusive and distinctive statement pieces.

Sennes, from Senco Gold & Diamonds, opened its first Delhi store on April 28, 2026, at DLF Midtown Plaza, Moti Nagar, expanding its retail network and product categories including lab-grown diamonds, perfumes and leather goods.

Senco Gold & Diamonds opened its sixth Mumbai store on March 30, 2026, at Sky City Mall, Borivali, inaugurated by Wamiqa Gabbi, expanding Maharashtra presence to nine outlets.

Lukson launched its Glitch Glam collection in Mumbai on 25 March 2026, introducing EDM-inspired, colour-driven jewellery using SGL-certified lab-grown diamonds to expand design-led offerings in India’s evolving fine jewellery segment.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Vicenzaoro January 2026 attracted global buyers led by the US, UK, India and Germany, reinforcing its role as a key sourcing and technology hub amid volatile metal prices and shifting international trade dynamics.

Tanishq has appointed actor Ananya Panday as its brand face and announced the return of its Festival of Diamonds campaign, highlighting natural diamond jewellery assortments and promotional offers across stores and online platforms.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

Malabar Gold & Diamonds launches the landmark 15th edition of its Brides of India campaign, featuring 22 brides and 10 celebrities, spotlighting India’s culturally rooted bridal craftsmanship and pan-India design versatility for today’s evolved consumers.