With Elevé Diamonds, heritage house Tibarumal Jewels expands into the lab-grown category, combining artisanal legacy with CVD innovation to target modern consumers and global markets through certified quality, relatable luxury, and contemporary retail expansion.

Reva by P. N. Gadgil & Sons launches an exquisite bridal collection that fuses timeless Indian artistry with contemporary diamond design, featuring vibrant gemstones, elevated mangalsutras, and luxurious wedding-ready creations crafted for today’s discerning bride.

Zen Diamond, a leading name in natural diamond jewellery, is proud to partner with the Natural Diamond Council (NDC), a global organization dedicated to promoting natural diamonds and responsible sourcing

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.

India’s top jewellers are reinforcing their commitment to natural diamonds, even as lab-grown stones continue to dominate conversations in Western markets.

Limelight Lab Grown Diamonds, India’s largest and fastest-growing lab-grown diamond jewellery brand, has announced the launch of its latest brand campaign, “Let’s Get Real”, featuring actor, entrepreneur, and wellness advocate Shilpa Shetty as both brand ambassador and strategic investor.

Lab-grown diamond brand Lukson has unveiled its latest fine jewellery collection, The Exquisite Emerald, a bold tribute to women who lead with strength, clarity, and quiet confidence.

Marking a significant return to the fine jewellery space, digital jewellery pioneer Rupesh Jain has unveiled Lucira, a contemporary lab-grown diamond brand that redefines luxury through the lens of sustainability and everyday elegance

Lab-grown diamond brand Lukson has introduced its first men’s jewellery line, titled The Story of HIM, as part of a broader shift in the industry toward more inclusive design

In celebration of Akshaya Tritiya, a festival marked by prosperity and new beginnings, lab-grown diamond brand Craftier has unveiled its Special Solitaire Collection

As Akshaya Tritiya approaches, Pune-based lab-grown diamond jewellery brand Akoirah by Augmont is witnessing a shift in festive buying patterns, especially among younger consumers seeking value-driven and design-focused alternatives to traditional gold

This Akshaya Tritiya, the festival synonymous with prosperity and new beginnings, leading jewellery brands are launching meaningful collections, including spiritually-inspired creations; besides there are irresistible offers that go beyond just luxury, finds out Priyanka Talreja Garegrat

Priyanka Gill, the former Venture Partner at Kalaari Capital and Co-founder of the Good Glamm Group, is stepping into the world of luxury lab-grown diamonds with her new brand, COLUXE.