As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the WFDB International Summit in Gaborone, Botswana and Angola joined as Nation Affiliate Members, strengthening engagement between producing nations, trading centres and the global natural diamond manufacturing industry.

India concluded the Kimberley Process Intersessional 2026 in Mumbai after four days of discussions on compliance, transparency and governance reforms aimed at strengthening confidence in the natural diamond trade.

The Forum on KP Dialogue 2026, held at the Jio World Convention Centre, Mumbai, under India’s Kimberley Process Chairmanship 2026, discussed issues such as credibility, consumer confidence, compliance, and the evolving future of responsible natural diamonds, reports Khursheed Mistry.

Statement diamonds, sculptural brooches, layered gemstones, and expressive menswear jewellery emerged as the defining visual language of luxury at Met Gala 2026, discovers Khursheed Mistry.

Akoirah recorded strong sales and footfall growth across Mumbai, Navi Mumbai and Pune during its Akshaya Tritiya campaign in April 2026, driven by a diamond draw initiative and in-store engagement.

Réia Diamonds launched a dedicated lab-grown diamond engagement ring studio on April 16, 2026 in Bengaluru, introducing a design-led retail format aligned with rising demand and evolving consumer preferences.

The Indian Association of Gold Excellence and Standards (IAGES) urges consumers across India to verify retailer accreditation before buying gold this Akshaya Tritiya, promoting transparency, ethical sourcing, and trust in jewellery transactions.

As gold prices fluctuate, and consumer preferences evolve, manufacturers are reshaping design, caratage, and pricing to position gold as everyday wear with inherent value, observes Dhwani Rathod.

GIVA launched VEDA, a premium jewellery retail format, in Bangalore in March 2026, offering ethically sourced, certified jewellery, private consultations, and made-to-order pieces targeting milestone and occasion-driven purchases.

FURA Gems has obtained Responsible Jewellery Council certification following an independent audit, aligning its ruby and sapphire operations with global sourcing standards amid rising demand for traceable coloured gemstones.

De Beers launches a centenary book tracing its diamond marketing evolution since the 1930s, highlighting the 1947 slogan’s global impact on consumer behaviour, retail demand, and shifting jewellery preferences across markets including India.

Addressing the media, GJC announced the dates of the ninth edition of the India Gem and Jewellery Show, and also took the opportunity to unveil its new logo and identity.

Jos Alukkas launched an AR-based virtual try-on feature on March 17, 2026, in Chennai, in partnership with mirrAR, to enhance online jewellery shopping and improve customer confidence and conversions.