In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

Senco Gold & Diamonds received IAGES accreditation across over 100 stores pan India on January 21, 2026, aligning operations with the association’s Code of Conduct to strengthen accountability and consumer confidence.

In spite of an 8.76% dip in cut and polished diamond exports during April-November 2025, GJEPC remains optimistic about India’s export performance in 2026. The Council is looking forward to the BTA with the US, and should that take longer than expected, it will take all necessary measures in coordination with the government and stakeholders to support exports, and ensure continued growth, says Sabyasachi Ray, Executive Director, GJEPC, in a conversation with Suneeta Kaul.

Day two of IIJS Bharat Signature 2026 at the Bombay Exhibition Centre (BEC), NESCO, Goregaon, Mumbai, was marked by the formal inauguration of the venue, and new collection launches focused on lightweight gold jewellery.

IIJS Signature is the first jewellery event of 2026, and it will set the tone for the rest of the year, says Shaunak Parikh, Vice Chairman, GJEPC, in a conversation with Dhwani Rathod.

GJEPC’s MSME Department hosted a practical export-readiness Chaupal in Zaveri Bazaar, guiding first-time exporters through procedures, compliance, market demand, incentives and global opportunities, while addressing real operational challenges.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

A vibrant new edit of ruby, emerald and sapphire jewellery, PP Jewellers by Pawan Gupta’s latest collection blends heritage craftsmanship with modern luxury, crafted for every celebration of the wedding season.

Estele’s new Wedding Collection brings together classic craftsmanship and modern style. With layered silhouettes, gold-toned finishes and delicate stones, the collection offers effortless elegance for brides and guests across wedding celebrations.

With steady pre-bookings and upbeat consumer sentiment, the company anticipates a 10–15% rise in sales volume and up to 45% growth in value this Dhanteras

From striking statement necklaces to gemstone-centric ensembles, the 2025 festive collections champion individuality, vibrant colour, and personal expression, offering pieces to suit every budget and every mood, discovers Priyanka Talreja Garegrat.

Mirari Jewels has ushered in the festive season with the launch of its elegant Silver Festive Gifting Collection. Featuring exquisite handcrafted pieces such as a Silver Tea Box, Silver Mirror, and Silver Candle Stand, the collection blends timeless tradition with modern refinement, offering luxury keepsakes for meaningful celebrations.

CaratLane has launched a three-minute advertising film called Mayer Aashirbad for Durga Puja, produced by BBH India and directed by Bauddhayan Mukherji.

Oliveara Jewels has introduced a special festive edit of its most-loved Silver Polki designs, curated to bring a blend of heritage charm and modern sophistication to seasonal celebrations.