Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

International Gemological Institute reported 21% growth in revenue and EBITDA for Jan-Mar 2026, driven by natural diamonds, laboratory-grown diamonds and jewellery certification demand, alongside expansion into coloured stones.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

At the WFDB International Summit in Gaborone, Botswana and Angola joined as Nation Affiliate Members, strengthening engagement between producing nations, trading centres and the global natural diamond manufacturing industry.

Divine Solitaires and Ranka Jewellers have outlined a growth roadmap for Pune’s solitaire diamond jewellery segment, targeting over 30% market share within two to three years through category-focused retail expansion.

Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

Indian Institute of Gems & Jewellery Lab has introduced origin determination reports for Paraiba tourmalines, expanding its coloured gemstone certification services amid growing demand for provenance verification and standardized gemstone nomenclature.

A South African delegation led by High Commissioner Anil Sooklal visited Bharat Diamond Bourse on April 29, 2026, in Mumbai to discuss strengthening bilateral diamond trade and supply collaboration.

Jos Alukkas inaugurated a new jewellery showroom in Valliyur, Tamil Nadu, on May 2, 2026, strengthening its retail footprint in South India through a high-footfall, transit-linked location strategy.

Dholakia Lab Grown Diamond has secured over Rs 800 crore to expand retail operations, increase manufacturing capacity and scale deep-tech diamond applications across jewellery, semiconductor and industrial sectors globally.

Sennes, from Senco Gold & Diamonds, opened its first Delhi store on April 28, 2026, at DLF Midtown Plaza, Moti Nagar, expanding its retail network and product categories including lab-grown diamonds, perfumes and leather goods.

Sennes, backed by Senco Gold & Diamonds, opened its first exclusive Noida store at Gaur City Mall on April 21, 2026, marking its 12th outlet and expanding lab-grown diamond retail presence.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Kalyan Jewellers opened a new showroom in Gondia, Maharashtra on April 15, 2026, expanding its retail network with multiple collections, BIS hallmarked jewellery, and limited-period making charge offers.