Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

TrueSilver, the sterling silver jewellery brand by ACPL Exports, launched its Radiant Mesh collection in India on May 13, featuring over 70 BIS-hallmarked 925 silver designs inspired by filigree craftsmanship.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

IAGES, a self-regulatory body, has crossed 100 accredited partners across 550+ outlets in 240 cities on May 5, 2026, strengthening standardization, transparency, and industry-wide adoption of its accreditation framework.

Italian Exhibition Group’s Oroarezzo 2026 will bring together jewellery manufacturers, technology suppliers and international buyers in Arezzo from May 9–12, with expanded focus on export diversification and emerging markets.

Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.

DGSL has introduced a structured insurance appraisal service in India, integrating gemological analysis with global valuation standards, while Atul Jain joins NAJA to align practices with international appraisal frameworks.

Tanishq introduces ‘Hues’ ahead of Akshaya Tritiya, expanding into natural gemstones with Triptii Dimri as campaign face; focus on design-led, everyday wear backed by transparency, exchange value, and trust.

De Beers Group advances its ‘Love, From Dad’ campaign in April 2026, expanding the INDRA retailer network across India to drive in-store activation, natural diamond demand and consumer engagement.

Litestyle by PNG launched three new stores in March 2026 across Nashik, Ghatkopar and Mulund, expanding its retail presence to target young, working consumers with lightweight gold and diamond jewellery offerings.

Muthoot Exim marks 100 Gold Point centres in India, strengthening organized gold recycling, increasing domestic supply, reducing import dependence, and planning further expansion over the next two years.

Hazoorilal Legacy introduces The Spring Edit 2026 in New Delhi, featuring natural diamonds and coloured gemstones, expanding its seasonal offering with designs targeting collectors and high-value jewellery buyers.

New York-based Verlas introduced its ‘La Fleur’ collection in India on March 18, 2026, featuring lab-grown diamonds and recycled gold, targeting demand for sustainable, versatile fine jewellery in the market.

Divine Solitaires strengthens its partnership with Anopchand Tilokchand Jewellers in Raipur, announced March 18, 2026, to expand solitaire sales by leveraging regional retail strength and rising consumer demand.