Limelight Lab Grown Diamonds opened a new retail store in Rohini, Delhi, in February 2026, expanding its NCR presence and strengthening distribution in response to growing consumer demand.

Natural Desert diamonds dominated the BAFTA Awards 2026 red carpet in London on February 23, worn by leading actors, signalling growing cultural and stylistic momentum for warm-toned natural diamonds.

Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.

Akoirah by Augmont introduced the ‘Made of Us’ collection on February 11, 2026, featuring 14K recycled gold and lab-grown diamond designs centred on heart motifs for Valentine’s season retail demand.

Lab-grown diamond jewellery startup Ethera has secured Rs 25 crore from strategic investor BlueStone to accelerate store expansion, strengthen omnichannel operations, and scale its design-led growth strategy across key Indian markets.

Kalyan Jewellers has unveiled a Valentine’s Day jewellery edit featuring heart-inspired pendants, rings and bracelets, positioned as gifting options celebrating love, connection and self-expression across everyday wear categories.

Dhirsons Jewellers Pvt. Ltd. has introduced its Temple Treasures jewellery collection at its Lajpat Nagar flagship store in New Delhi on February 5, 2026, highlighting traditional temple-inspired gold designs for ceremonial wear.

EKARAA enters India’s fine jewellery market with the opening of a 6,700 sq. ft. flagship store in Mumbai on February 5, 2026, marking its retail debut and global headquarters.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

Jos Alukkas launched its ‘My Best Friend’s Wedding’ brand campaign on January 10, 2026, featuring Dulquer Salmaan, Keerthy Suresh and Suhasini Maniratnam, reflecting contemporary wedding decision-making and shared celebrations.

GIVA has introduced its Glow in Motion jewellery collection, crafted in sterling silver, and named actor Barkha Singh as the campaign face to support a nationwide marketing and retail rollout.

Harit Zaveri Jewellers introduced its 14kt Polki Edit in December 2025, expanding its polki jewellery offerings with lightweight designs positioned for weddings, parties and occasion-led demand across retail markets.