Mia by Tanishq Unveils Floral-Themed Jewellery Picks to Celebrate Akshaya Tritiya and Spring Festivities
As Akshaya Tritiya ushers in a season of prosperity and fresh beginnings, Mia by Tanishq is marking the occasion with a thoughtfully curated jewellery edit inspired by the spirit of spring
Titan purchases the remaining 27% stake in CaratLane, assessing its value at Rs 17,000 crore
A Titan subsidiary, CaratLane is an unlisted private firm that primarily manufactures and retails jewellery. Titan announced that it was buying 91.90 lakh equity shares in CaratLane, giving them a 98.28% ownership in the business.
BVC Appoints Vipin Tokas as COO
The revered startup operator has over 15 years of experience in leadership roles across the Indian startup ecosystem
D2C Ecommerce, India’s first multi-brand online platform acquires Mumbai-based jewellery brand ‘AccessHer’
AccessHer has been on an upward trajectory with a track record of a 40% growth rate in FY 2021-22
Sukkhi, the online-first brand, signs Karisma Kapoor as brand ambassador
The actress will be seen as the face of the brand, promoting its premium quality products which are available pan-India
Giva expecting Rs 80 crore net sales this fiscal
About 60 per cent of the demand for fine silver jewellery is coming from North India, while the rest from the South, with much of it coming from metros and tier-I cities
Surefire ways to get that customer into your store this festive season
We can be hopeful about the festive season ahead of us. But if you think the consumers will magically walk into your store, without any strategic marketing campaigns, then think again. Sugandha R speaks to experts and finds out what will work best in terms of not just getting that customer into your store, but also ensuring he or she buys
GJEPC Meets DPIIT, Ministry of Commerce, For Shaping B2C E-Commerce Policy
Gem and Jewellery Export Promotion Council (GJEPC) held a discussion on framing a policy for domestic and international trade in gems and jewellery through e-commerce
BVC Launches Vamastores to Make the Jewellery Industry E-Commerce Ready in 24 Hours
E-Commerce in the gems & jewellery sector is expected to grow by over 50 per cent this year. To support the industry in becoming online ready, BVC has announced the launch of Vamastores
E-Commerce in the time of COVID-19: You don't have a Digital Shop Yet. What can you do?
Use this lock-down time to get your e-commerce website up and running. If you don’t have the bandwidth, then reach out to other tools that are easily available
Stay Connected-Digital Marketing
Digital marketing is imperative to any business today. The jewellery industry too, is gradually embracing digital marketing as a new way of promoting their brands. The rise of digital marketing is changing the way jewellery brands are engaging their target customers. Kavita Parab spoke to industry leaders to find out about how to use the power of digital marketing to enhance brand image and appeal to the current crop of target audience.
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