Forevermark Opens First Store in Chandigarh at Nexus Elante Mall
Forevermark Diamond Jewellery from De Beers Group opens its first Chandigarh store at Nexus Elante Mall on March 20, 2026 with Vismay Jewels partnership, targeting the city’s growing luxury market.
Forevermark Diamond Jewellery Featured at London Fashion Week Presentation
Forevermark Diamond Jewellery partnered Raw Mango’s Fall Winter 2026 show at London Fashion Week, London, on February 23, 2026, supporting natural diamond promotion through international fashion industry collaboration and visibility.
De Beers Showcases ‘Voyage Through the Diamond Realm’ at India Art Fair 2026
De Beers presented “Voyage Through the Diamond Realm” at India Art Fair 2026 in New Delhi on 6 February, collaborating with Lakshmi Madhavan to explore diamonds’ geological origins and material heritage.
Forevermark Opens De Beers Group’s Largest Flagship Store in Mumbai
Forevermark Diamond Jewellery opened De Beers Group’s largest flagship store in Mumbai on January 8, 2026, strengthening its India retail strategy and marking the launch of the new Icon Collection.
Forevermark celebrates love in 2025, with an exclusive offer – An 18kt gold charm with every purchase above Rs1 lakh
Forevermark, the brand known for its natural and beautiful diamond jewellery designs, is looking to give something special to customers, to celebrate their precious moments of love in the new year
Timeless Elegance: Forevermark’s Minimalist Bridal Jewellery for Every Celebration
As the wedding season unfolds, Forevermark introduces a refined collection of minimalist bridal jewellery, seamlessly blending elegance with versatility
This Akshaya Tritiya, De Beers Forevermark sees strong demand in South India
The brand has observed a significant uptick in consumer demand in the region, a trend it has spearheaded with its innovative offerings and deep understanding of local preferences
New Collections on the Block
From pieces redolent with diamonds, to those taking cues from nature, here’s what’s new from these jewellers
Stunning Forevermark Setting Collection from De Beers Forevermark
An Icon of Resilience and Grace
Today’s new-age consumers aren’t interested in brands that are transactional in nature
A well-thought-out social media strategy is key for any brand today – it not only enhances the reputation of the brand, but also delivers on the sales front, says Karan Vaidya, VP, Marketing and Retail Operations, House of Rose
Honour the eternal, sacred bonds of Raksha Bandhan with De Beers Forevermark diamond jewellery
De Beers’ Forevermark Avaanti and Forevermark Icon collections’ natural diamond bracelets make perfect gifts for siblings this festive occasion.
De Beers Forevermark Partners with Jos Alukkas Jewellers in Coimbatore
De Beers Forevermark, the world’s leading and trusted diamond jewellery brand associated with leading South Indian jeweller Jos Alukkas today, launching at their store in Coimbatore. Talented film star and model Pavitra Lakshmi graced the occasion.
A Tribute to Mothers: De Beers Forevermark's Icon Collection
As Mother's Day approaches, De Beers has found the perfect opportunity to honour the cherished bond between mothers and children with the classic Forevermark Icon™ Collection.
De Beers Forevermark opens second exclusive boutique in Indore
The new store at Phoenix Citadel Mall follows the huge success of the brand’s first store at Kalpataru Grandeur.
Kamna Jewellers’s renovated store is functional, yet elegant
Having just renovated his store, Shikhar Agarwal of Kamna Jewellers talks to Suneeta Kaul about what prompted him to expand the business, and his plans for the coming times

