Prêt by Couture India opened at Grand Hyatt Mumbai with a clear focus on lightweight design, operational discipline, and calibrated growth, reflecting an industry that aligns creativity with commercial precision in evolving retail markets.

Despite a sharp contraction in shipments to the United States, India’s gems and jewellery exports show resilience, supported by strong growth in the UAE, Hong Kong and emerging global markets.

P N Gadgil Jewellers recorded Rs 365 crore sales during its Foundation Day offer from February 7–9, 2026 across Maharashtra and other states, driven by gold demand despite elevated prices.

Senco Gold & Diamonds opened its first Ambikapur store on January 27, expanding to four outlets in Chhattisgarh, to increase retail reach across Surguja and surrounding regional jewellery markets.

As bridal tastes evolve, and retail cycles shorten, India’s polki industry is being redesigned for lighter wear, faster movement and commercial relevance, transforming a heritage craft into a modern retail category, says Dhwani Rathod.

In order to meet the challenges of the diamond industry head on, De Beers has devised a multi-pronged strategy – the major steps include upping investment in marketing, participating in the Luanda Accord, developing a range of category campaigns, collaborating with key retail partners to grow demand, and investing in branded marketing programmes for its own retail businesses, says David Johnson, VP, Global External Communications, De Beers Group, in a conversation with Suneeta Kaul.

PNG Jewellers appointed Ranbir Kapoor as brand ambassador in January 2026 in Pune to support national expansion by increasing visibility and reinforcing brand trust through endorsements and brand-led initiatives across markets.

Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.

India’s gem and jewellery exports to the US declined sharply in April–December 2025 amid tariff pressures, while growth in UAE, Hong Kong and FTA markets kept overall exports largely stable.

PP Jewellers by Pawan Gupta has introduced a new lightweight diamond jewellery collection, expanding its contemporary offering with versatile designs across key product categories for everyday and occasion-led retail demand.

Ahmedabad-based Harit Zaveri Jewellers has introduced its Shagun collection in January 2026, targeting wedding-related gifting demand with 22K gold jewellery designed for ceremonial and long-term wear.

HRD Antwerp launched its globally recognized diamond, gemmology and jewellery education programmes in Mumbai on January 13, 2026, to expand access to structured, internationally aligned professional training in India.

Kalyan Jewellers, on January 13, 2026, announced an association as the Official Style Partner of RCB Women for Women’s T20 League 2026, aligning visibility with the team’s season campaign in India.

Over four days, IIJS Bharat Signature 2026 saw brisk business take place at JWCC; retailers focused on couture differentiation, lightweight gold, gemstone statements, and silver jewellery, reflecting evolving buying behaviour across daily-wear, bridal, and emerging categories.