Solitario unveiled its Divine India Collection in Pune on June 16, introducing diamond-studded devotional creations and a bespoke idol adornment service alongside a performance by Maithili Thakur.

Divine Solitaires has introduced a Father’s Day campaign in Mumbai on June 15, 2026, focusing on father-child relationships while showcasing a curated gifting collection featuring solitaire jewellery and accessories.

Lukson, a Laboratory-grown diamond jewellery brand has opened its 10th exclusive store in Bandra, Mumbai, expanding its retail footprint and strengthening its presence in India’s jewellery market.

De Beers Group’s latest US consumer study finds Gen Z driving natural diamond demand, average purchase values rising, and non-bridal occasions accounting for most acquisitions, offering key retail insights.

Solai, founded by Nishka Ranka and backed by the 147-year Ranka jewellery legacy, introduces lower-gram-weight gold jewellery targeting growing demand for everyday fine jewellery across multiple consumer segments.

Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.

As India raises gold import duty from 6% to 15% amid economic pressure and a weakening rupee, the jewellery industry is preparing for higher prices, evolving demand, and possible market disruption, discovers Khursheed Mistry.

Aisshpra Gems & Jewels launched its 16th showroom in Jaunpur on May 7, expanding its Uttar Pradesh retail network and introducing its “Jewel Story” lightweight diamond jewellery collection to the region.

As collaborative jewellery shopping gains momentum, retailers are witnessing higher ticket sizes, evolving design preferences, and stronger emotional engagement driven by mothers and daughters shopping together, observes Dhwani Rathod.

Dhirsons Jewellers has introduced its Mother’s Day campaign, ‘First Love. First Gold.’, featuring gold and diamond jewellery collections across stores and online to mark the occasion through themed retail storytelling.

BlueStone-backed Ethera launched its Mother’s Day campaign and jewellery edit on May 7, 2026, highlighting evolving consumer preferences for everyday lab-grown diamond jewellery through a digital storytelling-led retail initiative.

Akoirah by Augmont has launched Origin, a Mother’s Day jewellery collection featuring 14K gold, laboratory-grown diamonds and customizable pearl designs, available across Mumbai, Vashi and Pune stores until May 10.

Divine Solitaires on May 4, 2026 in Mumbai unveiled a Mother’s Day campaign highlighting mothers’ emotional role in children’s milestones, supported by a curated solitaire gifting collection.

India’s diamond jewellery market reached Rs 497 billion in 2025, capturing 12% global demand, driven by Gen Z and self-purchasing women, with projections of Rs 1,50,000 crore by 2030.