Prasad Jewellers has launched ‘Best in the Business’, a rap-led campaign in Western Odisha, targeting Gen Z and young millennials through social-first communication.

P N Gadgil & Sons has introduced its monthly ‘Dagina Maharashtra-cha’ series, beginning with ‘Waricha Suvarnasaj’, a handcrafted gold creation inspired by Maharashtra’s Wari pilgrimage, unveiled in Pune on July 20.

Bharat Diamond Bourse organized a blood donation drive on June 17 in Mumbai, collecting 801 units in partnership with five hospitals and blood banks to address an urgent citywide shortage.

Canada-based visual artist Reena Ahluwalia frames the “Century Question”: How does a diamond’s legacy survive the hand that currently holds it?

Khandelwal Jewellers inaugurated its ninth showroom in Jalna, Maharashtra, marking its first entry into Marathwada and expanding its retail presence beyond Vidarbha as part of its regional growth strategy.

World Diamond Heritage Board appoints Suresh Hathiramani and Alex Popov to lead WDHL Selection Committee, advancing an industry-wide initiative to document historically significant diamonds and strengthen natural diamond narrative.

GIA has appointed John Cowley as CFO effective April 6, 2026, succeeding David Tearle, who will retire June 30 after 17 years, ensuring leadership continuity and financial oversight.

De Beers launched The Great Indian Diamond Archive on March 31 in New Delhi, documenting 12 historic diamonds of Indian origin to highlight India’s early role in global diamond mining history.

Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.

Jewellery retail is shifting from event-based transactions to long-term customer relationships. As buying behaviour evolves, repeat customers are emerging as the most reliable drivers of profitability, stability and sustained growth for retailers.

Dhirsons Jewellers, Dhiraj Dhir Group, launched the ‘Heartbeats & Heirlooms’ diamond and gold collection on February 11, 2026 in New Delhi, targeting Valentine’s Day gifting and long-term wear segments.

As margin pressure, price volatility and shifting customer behaviour reshape jewellery retail, habitual discounting is eroding authority and long-term value, prompting retailers to rethink pricing discipline and strategy.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

Edstead has launched Jewels of Legacy on JioHotstar, a documentary series exploring the histories, family narratives and craftsmanship traditions of Kishandas, Mahesh Notandass, VBJ and Abaran, highlighting their role in India’s jewellery heritage.