Jos Alukkas has introduced the Ballé Collection and a campaign film featuring actress Samyuktha on June 16 in Chennai, presenting a new jewellery range inspired by ballet and available across its retail network.

ISGJ Jewellery College and Lexus SoftMac have jointly developed a 10.07-carat brown diamond sculpture of Gujarat Deputy Chief Minister Harsh Sanghavi, showcasing advanced design, modelling and precision manufacturing capabilities.

GSI has outlined how diamond screening challenges have evolved over the past decade, citing increased laboratory-grown diamond volumes, mounted jewellery verification requirements and the need for consistent product integrity protocols.

As jewellery consumers become more informed and cautious, retailers are increasingly facing delayed purchase decisions driven by friction in trust, storytelling, pricing clarity, customer engagement, and overall buying experience.

Jewels by Queenie and Treasures by Tiara have launched a concept jewellery and café retail space on Mumbai’s Peddar Road, combining experiential jewellery retail with hospitality and design-led merchandising.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Divine Solitaires introduced a diamond coin collection on April 13, 2026, in Mumbai for Akshaya Tritiya, offering three variants to position diamonds as long-term value purchases.

As multiple jewellery trade shows run consecutively across India, exhibitors face repeat buyers, cautious spending, and shorter attention spans, prompting shifts in merchandizing strategies and booth engagement approaches, discovers Dhwani Rathod

GJC will host the 9th GJS from April 4–7 in Mumbai with over 400 exhibitors, Manthan conclave, Mindspeak seminars, and Chief Guest Chandrashekhar Bawankule anchoring the opening.

GIVA’s Heer brand launched its Women’s Day campaign on March 9, 2026, in Bengaluru, using digital content and outdoor activation to shift narratives around women’s representation.

Jaipur Watch Company, led by Gaurav Mehta, introduces a Maharana Pratap-themed automatic watch in April 2026, integrating a vintage postage stamp into the dial ahead of the ruler’s birth anniversary.

Uniform Object has introduced CARBON FORM, a new jewellery collection developed since Summer 2024, combining carbon-based materials, 18-karat gold and gemstones, targeting contrast-driven design across global retail channels.

Ashth unveils Udaya in March 2026, a high-jewellery collection inspired by Rani ki Vav, featuring portrait- and rose-cut diamonds with engraved gold, reflecting architectural design and craftsmanship.

Senco Gold & Diamonds launched the ‘Shape of You’ AI application on March 5, 2026, introducing a face-shape based jewellery styling tool across select showrooms and the Senco app ahead of Women’s Day.