PNG Jewellers has appointed Sara Tendulkar as brand ambassador for Litestyle by PNG in December 2025, supporting the brand’s next growth phase and expansion into younger consumer-led jewellery retail markets.

JJS 2025, scheduled from December 19–22 at the Novotel Jaipur Convention Centre, will host 1,227 booths, feature the Coloured Gemstones theme, and welcome top exhibitors, retailers, and global participants.

As digital platforms reshape how jewellery brands are discovered, retailers and manufacturers face a growing gap between their physical experience and online identity — often shaping customer perception long before the first visit.

Indian jewellery retail is undergoing a quiet but powerful shift. Consumers are not buying for rituals or gold value anymore — they are buying for identity, wearability, and emotional connection. Retailers must adapt or risk falling behind.

DP Jewellers organised its first jewellery masterclass in Indore, offering over 55 participants expert guidance on styling, gemstone pairing, and maintenance techniques, further strengthening the brand’s commitment to customer education and trust.

In a conversation with Ayesha Vaswani, Shravan Satyani, Co-founder of Tyaani Jewellery by Karan Johar, shares insights into celebrity collaborations, evolving consumer expectations, and why trust and transparency matter more than ever for a new-age fine jewellery brand.

Lab-grown diamond jewellery brand Jewelbox has unveiled its debut Diwali campaign featuring actress Vaani Kapoor, celebrating family bonds, gratitude, and the enduring beauty of diamonds. Centred around a touching mother-daughter story, the film carries the festive message: “This Diwali, Say it with a diamond.”

Ratnalaya Jewellers has extended its legacy beyond gold and diamonds, reinforcing its commitment to social responsibility through an education initiative for underprivileged children.

Channeling an air of mystique and elegance, Catherine Zeta-Jones made a striking appearance in newly released promotional images for Season 2 of Netflix’s Wednesday, shot at the Natural History Museum in London.

The International Institute of Gemology (IIG), one of India’s leading gem and jewellery education institutions, has unveiled an engaging and interactive campaign at IIJS 2025, giving visitors a chance to win a course worth Rs. 1,00,000 — all by leveraging a simple selfie and the strength of their social media network.

The initiative is part of the brand’s strategy to blend self-expression, social sharing, and memorable customer experiences into its brick-and-mortar spaces.

Key findings from The Plumb Club’s new consumer study—and what they mean for Indian retailers

Gargi by P. N. Gadgil & Sons is rewriting the apology playbook with its latest campaign, The Ultimate Cheat Code. Targeting those all-too-familiar moments of forgetfulness and faux pas, the brand presents jewellery as the perfect peace offering — equal parts charm, wit, and sentiment

ORRA Fine Jewellery commemorated International Women’s Day with a unique digital campaign aimed at recognizing individuals, communities, and brands that contribute to the empowerment and success of women