Akshaya Tritiya 2026: A Radiant Fusion of Tradition, Tech, and the Rise of Price-to-Look Luxury
The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.
Instamart, Kalyan Jewellers Launch Gold Rate Protection for Akshaya Tritiya
Instamart partners with Kalyan Jewellers to introduce gold rate protection between April 10–16, 2026, allowing consumers to lock prices and complete purchases on Akshaya Tritiya at lower prevailing rates.
Kalyan Jewellers, Swiggy Instamart Team Up for Raksha Bandhan Gifting Drive
Kalyan Jewellers has partnered with Swiggy’s quick commerce arm, Instamart, to launch a Raksha Bandhan campaign titled “Gehna for Behna”, combining festive tradition with digital convenience.
Giva Raises Rs 255 Crore in Extended Series B Funding Round Led by Premji Invest
Bengaluru-based jewellery brand Giva has raised Rs 255 crore in its extended Series B funding round, led by Premji Invest with new investors Epiq Capital and Edelweiss Discover Fund
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